Subscriptions Strategy special offer
Save 20% on your new or renewing subscription to the top subscription marketing newsletter:
The Subscriptions Strategy newsletter publishes case studies of the very best marketing around every two months: for magazines, newsletters, books, websites and events. We dig deep to uncover what’s working, from Internet promotions to loose inserts.
With this special offer:
1. Save 20% on the full price of Subscriptions Strategy news letter (That’s worth £40)
2. Our subscription marketing workbook worth £66: 15 Subscriptions Marketing Innovations Every Publisher Should Know
3. Subscriptions marketing update: three special issues of the Subscriptions Strategy newsletter worth a total of £105. These will bring you up to date with best practice marketing procedures for online and traditional subscription marketing
That’s a total discount of £211
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The Subscriptions Strategy newsletter explains what works and why – and how to apply each technique to promote your publication in 2009 – when you need it most!
Secrets all publishers can learn from
A new issue, full of insider secrets will arrive every 60 days. You’ll hear about publishers who are prepared to share valuable information—and some who aren’t.
We investigate and review hundreds of promotions to find those few that have something valid you can use. Here are some examples:
- An email capture programme that is building thousands of new subscribers
- A clever idea for a low-cost direct mail pack
- An insert card that pulls in three times more response
- A new headline that has transformed the profitability of an advertisement.
You’ll see all these in coming issues, plus more.
Tried and tested techniques
Each issue carries at least ten creative techniques most publishers can use. We give full page illustrations and analyse each promotion – with links to websites. You’ll immediately start to improve response and reduce your costs.
Extra response = extra profits
You get consultancy-level advice on the whole business of profitable publishing. The editor and advisory panel are pre-eminent in their fields. You receive practical advice in areas such as building subscriptions before launch to ensure market leadership, converting a free publication to paid-for, how others are making money from the Internet etc. All the tips we provide are tested, often on our own publications and websites. Most publishers in the UK fail to use these highly profitable methods, so this is a way for you to build market share. Our mission is to show you how to increase response, long-term revenue and profits.
This is our guarantee:
If Subscriptions Strategy doesn’t pay for itself with the very first tip you use, just write for a full refund.
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Free workbook worth £66: 15 Marketing Innovations Every Publisher Should Know
Our newly updated workbook (value £66) is free with your subscription. You’ll discover techniques that get thousands more readers to subscribe, stay for longer and buy more of your products.
Hundreds of valuable subscription marketing tips
You receive hundreds of money-making tips:
- How to make your email promotion too good to resist
- Why your message needs to change in 2009
- How the top Internet publishers alternate messages to increase revenue
- The most essential ingredient in achieving higher renewal revenue
- The pros and cons of credit card and direct debit orders—and when not to offer them at all
- Countering the rising resistance to buy
- Current top incentives—how well they work
- Attracting new subscribers from a market that’s familiar with your publication
- How to create a great budget mail pack in seven steps
- Advice on the kind of response you should be achieving for your promotions
All our advice has been tested in live promotions and will lift response by a minimum of 10% – usually far more.
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4-part offer to subscribers
1. Six issues of Subscriptions Strategy. You won’t find this inside information anywhere else. If you’re serious about marketing, you can’t operate without keeping up with ‘best practice’ techniques. Our newsletter builds into one of the most valuable assets a publisher can have. An annual subscription (six issues) costs £157, saving £40 off the usual price of £197.
We’ve been publishing since 1993. Advice in Subscriptions Strategy never goes out of date and back issues are sold for £35 each.
2. 15 Marketing Innovations Every Publisher Should Know (value £66) free with your subscription. Get thousands more readers to stay with you for longer— and buy more of your products.
3. Marketing advisory service: email us for expert advice on Internet promotions, loose inserts, direct mail packs, advertisements and renewals. In fact, there is no creative area we don’t cover for today’s publisher.
4. 20% discount on the total price saving £40.
With this special offer, Subscribing to Subscriptions Strategy costs £157 saving 20% off the total price.
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All subscriptions come with a money back guarantee. If the newsletter does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time. This guarantee is in addition to the standard money-back guarantee described on our secure-payment website
