What's inside Subscriptions Strategy?

23 March 2008

Here are some examples of what we cover:

We publish case studies of the very best marketing around: for magazines, newsletters, books, websites and events (not just subscriptions – we are interested in anything to do with increasing profits for publishers).

We dig deep to uncover what’s working, from Internet promotions to loose inserts. We explain what works and why – and how to apply each technique to promote your publication.

Secrets all publishers can learn from
A new issue, full of insider secrets arrives at your desk every 60 days. You’ll hear about publishers who are prepared to share valuable information—and some who aren’t (we find out anyway.)

We investigate and review hundreds of promotions to find those few that have something valid you can use: an email capture programme that is building thousands of new subscribers; a clever idea for a low-cost direct mail pack; an insert card that pulls in three times more response; or a new headline that has transformed the profitability of an advertisement. (You’ll see all these in coming issues).

Each issue carries at least ten creative ideas that most publishers can use. We give full page illustrations and analyse each promotion with links to websites. You’ll immediately start to improve response and reduce your costs.

The Subscriptions Strategy newsletter brings hundreds of money-making tips for publishers. Here’s ten of them

  1. How to make your email promotion too good to resist
  2. Why your message needs to change in 2008
  3. How the top Internet publishers alternate messages to increase revenue
  4. The most essential ingredient in achieving higher renewal revenue
  5. The pros and cons of credit card and direct debit orders—and when not to offer them at all
  6. Countering the rising resistance to buy
  7. Current top incentives—how well they work
  8. Attracting new subscribers from a market that’s familiar with your publication
  9. How to create a great budget mail pack in seven steps
  10. What response you should be achieving for your promotions

All our advice has been tested in live promotions and will lift response by a minimum of 10% – usually far more.

We cover b2b and consumer titles. In a recent issue, for example, the Subscriptions Strategy newsletter looks at the tactics used by a tiny, one-magazine publisher to beat the mighty BBC with all its resources (that’s our resources the BBC is using by the way. Your and my tax money).

We show how History Today built thousands of loyal subscribers using off-the-page advertisement techniques the BBC just could not match.

This advice on how to create great advertisements applies to both consumer and business publishers.

By subscribing, you’ll discover issue by issue how to create powerful advertisements, loose inserts, sales letters and Internet promotions of your own. If you know how much top copywriters (us) charge for this kind of work, you’ll be a hero if you learn how to do it yourself.

Why would a publisher tell you about a successful promotion?
Why indeed? These response results are usually highly confidential! This, however, is what you’ll read in our now famous newsletter. We seek out, discover and analyse examples of Internet and other subscription marketing promotions that are currently making good profits. Only we have this information to pass on. Only we can obtain the inside stories, usually closely guarded secrets among the marketing folk we move among.

Your risk free trial to Subscriptions Strategy
Read Subscriptions Strategy for 30 days. If you decide not to subscribe, simply write ‘cancel’ on the invoice and send it back.
The pdf version costs £147 for a years copies, saving £50 off the printed version.

If you prefer the printed version, or have any other queries, just let me know in the ‘comments’ box below.

Receive personal marketing help
Once you become a full subscriber to the Subscriptions Strategy newsletter, you qualify to receive personal copywriting and subscription marketing advice from publishing copywriter Peter Hobday and our superb panel of consulting experts. You’ll receive copy tips and help with your web and direct marketing strategy. We like to look after our subscribers very well indeed!

Best wishes

Peter Hobday
Editor