The subscriptions goldmine

Information publishing Most information products such as website content, ezines, books, newsletters, magazines, reports and other downloads and memberships can be sold by subscription with a few easy moves.

Subscriptions paid by credit card bring in a flow of automated subscription revenue every month. And now Paypal has introduced its subscription payment facility, every publisher of specialized information can take advantage of the automatically renewing revenue these systems bring in.

This applies to all publishers, no matter how small. Everyone can now publish via subscription using these methods. Take out a free trial to our newsletter to see how it’s done.

How does the subscription method multiply your revenue and profits? Instead of selling the product as a one-off item, you sell it in installments, month by month as a download, newsletter or part-work.

Here is a (real) example of how to do it, with the maths:

How to turn £125 into £394
A £125 / $225 workbook contained 160 pages and was selling well via direct marketing. The publisher then split the book into 12 installments selling monthly over two years at £197 / $355 a year: total revenue over two years is now £394 / $709.

Once the subscription expires in two years time, the publisher will continue the reader’s subscription by offering more information. This way the subscriber goes on renewing his £197 subscription indefinitely, until he decides to cancel.

Copy other successful subscriptions systems
There is no better way to learn how to sell subscriptions than by watching how other publishers are doing it. There are plenty of publishers around, but how do you know which ones are successful?

This is how Subscriptions Strategy works for you – and you can try us out before you decide.

Subscriptions Strategy is the UK’s leading subscriptions marketing how-to newsletter. We have been publishing since 1993 and our newsletter is read by most big publishers and hundreds of small ones for marketing tips that work.

We show you who’s doing what and explain exactly how they’re doing it. Then we show how to adapt those techniques to your own circumstances. All the tips we show can be used in most markets and by most publishers.

You’ll learn why it’s not necessary to re-invent the wheel when it’s so much easier to copy another successful publisher.

*Credit card: click here to order an annual subscription

You won’t find this kind of hard-won subscription marketing information anywhere else, especially on the Internet. Each piece of advice has been tried and tested and is guaranteed to work.

Here’s the advice you receive for £12 / $20

  1. A subscription to the alternate monthly Subscriptions Strategy newsletter. The usual annual price for a pdf version is £147 / $260 (but you don’t pay that). Each issue gives examples of Internet and direct marketing promotions that are currently working. Each issue contains links to the websites analyzed and complete copies of promotions in colour. Direct marketing is, by nature, a discreet and secretive business and without Subscriptions Strategy you’ll have no idea what other publishers are doing. We cover marketing in the US, UK, Europe and other parts of the world and you first issue is ready for downloading now.
  2. Once you become a subscriber, you receive our on-line copywriting and subscription marketing advice with copy tips and help with your web and direct marketing strategy. This also includes:
  3. Concept, copy and design guidance up to draft sales letter / brochure stage for the promotions you create
  4. Headline and sub-heading advice and copywriting
  1. Expert implementation advice for your marketing

What you don’t get:

Click on the link below to try out our marketing service today.

*Credit card: click here to order an annual subscription