Services

Who advises you on Online marketing?

Who would best advise you on your online marketing? Not an advertising agency. They are experts at grabbing attention and you already have your visitors’ attention.

No, it’s a marketing job. But not general marketing: the focus should be on getting your visitor to interact with your site and that’s a direct marketing job.

But few direct marketers could create an effective subscription marketing programme – that’s the domain of the professional subscriptions marketers. And that’s us.

We’ll show you how to organise your website and email marketing activity to generate action from your visitor – to register, apply, subscribe, contribute or join. The look and functionality of your site must be right, but it’s the words you use that will create interaction and turn visitors into buyers.

We provide the following advice for our Internet marketing clients:

*Website strategy and organisation

*Copy for email promotions: one-offs and sequential series. Go here to see an example

*Marketing copy for home pages. Go here to see an example.

*Marketing copy for boxes, banners and pop-ups etc

*Advice on selling subscriptions by Continuous Credit Card payments using free trials, low cost trials, soft and hard offers (get this right and it will really pay off!)

*Ancillary sales from Ezines, Ereports and Ebooks created from existing material held by our clients, to be sold or used as incentives for new and renewing subscribers

*Search engine optimisation to take your site to Google’s first page.

Here are the steps we normally take to help clients increase revenue:

  1. Site structure and content: we show how to organise your site structure to get visitors to interact with your site – to register, join, contribute or subscribe
  1. Email marketing: we write a series of powerful, sales orientated messages that will convert high percentages of your site visitors into paying customers. Click on the link below to see a current example:

Example promotion

  1. Subscribe and renew: we ensure prospects subscribe in high volumes and renew with our Continuous Credit Card payment techniques
  1. Search Engine Optimization: once 1, 2 and 3 are underway, we optimise your website to ensure it’s close to the top of the search engine rankings. Our Search Engine Optimization (SEO) methods will bring in far higher volumes of customers to your website, whatever you are selling.
  1. Design and IT: don’t hand your website over to graphic designers or IT professionals. We’ll ensure great design and technology supports compelling and useful content, not the other way around.

Contact us to see how we make SEO work. We’ll send you the address of a highly successful live site to show how our technique works. You’ll see how the site ranks high up on the first pages of Google, Yahoo, etc.

The problem with choosing a company to optimize your site is that things can go horribly wrong. Trust is therefore paramount – you can’t just choose someone from the thousands of companies offering the service without knowing all about them. And do you have the time even to choose which ones to research and gather testimonials for?

Our partners in SEO work are one of the UK’s most effective. We know because they do all our work, and the SEO for our clients too. They are The Website Marketing Company

Contact us using the form below and we’ll show how our ‘Monkey Trap’ method captures visitors and browsers and turns them into paying customers of ebooks, printed books, newsletter subscriptions and high-ticket seminars.