Services
Web-based copywriting – it’s fast and cheap
This service is the most practical method of producing top-class copy – at a fraction of the usual copywriter’s rate. Why? Because our service is web-based. Our expert doesn’t have to leave his home to visit you or do research. Our copywriter can therefore work fast. No visit to your office for a background briefing is necessary. These are the most time-consuming tasks for a copywriter and constitute the major part of his fee.
Use the form at the end of this page for further information
Creating a powerful and effective sales letter, direct mail pack, landing page or series of email promotions are all in a days work for us.
We can create copy to sell your newsletter, book, report, website access, events such as workshops and conference etc. We work for publishers, charities and other organisations wanting to build and increase membership revenue.
All our work is guaranteed.
Our guarantee means that if one of our promotions doesn’t work, we work on it free of charge until it does. (Providing you are sending it out to a reasonable list of prospects, of course!). Here are some of the benefits we offer:
- We helped one client launching into a very busy sector build 10,000 new orders in just 8 months using our rapid response techniques.
- Our two-stage promotion technique creates your own highly valuable mailing list through Internet or mail marketing
- Learn as you go: learn marketing and copywriting techniques as you watch us create your mail pack … features vs benefits … making the pack current … pre-empting objections … overcoming the price barrier … selling quality … talking success.
- Many of our clients go on to create their own highly successful promotions
- How to make them respond quicker: we use tried and tested examples of the best consumer and business ‘urgency tactics’. Not only does this speed up response, but it increases response too
- The famous ‘free trial’ offer: this isn’t used much by companies because they are not sure how they work. Get it right, however, and your mailroom will be overcome with orders. The best direct mail packs always use a free trial offer and no free trial offer is complete without a good billing series.
What kind of response can you expect?
Our sales letters have pulled response, in almost every case, above agreed targets and have become our clients control packs – their best sales letter. The methods we use are based on mailing packs created and tested in the market place by us. We run our own business using the copy we create (like this one!) and that’s the advantage of having us create your promotions and marketing programs.
Here’s what some clients say:
“We’ve been using Peter as our main copywriter for several years now and he has helped us make our sports science list very profitable. We’re still using copy Peter wrote four years ago – and it works every time. Plus he consistently comes up with new ways to sell to our list.
Can you tell me if you’ve come up with subjects for your next Peak Performance and Your Personal Trainer soluses?”
Mark Edwards
Online Marketing Manager
Electric Word plc
“I can tell that I’m going to benefit from this. Thanks – it’s going to be very helpful for Granta and the New York Review of Books.”
With best wishes,
Sally Lewis
Granta, New York Review of Books
“Peter Hobday is one of the countries leading copywriters ..”
Marketing Week
“Subscriptions Strategy … the leading source of creative marketing advice in the UK”
UK Newsletter and Electronic Publishers Association
“Peter taught me more in a week than I dare admit to in public”
Drayton Bird, Drayton Bird Direct
“We are extremely pleased with the results of the promotions you devised .. we have reached over 13,000 subscriptions. You can now add us to your successful campaigns list”
Sarah Bagnall, Macworld
“Congratulations! The Grocer has now reached 10,000 subscriptions”
Mark De Lange, William Reed Publishing
Contact me today using the form below, with the name of your publication. I can then send you a ‘shopping list’ for the work we can do.
Many thanks
Peter Hobday
Subscriptions Strategy
Use this form to contact us