Services

Subscriptions Strategy marketing consultancy

Subscriptions Strategy was formed in 1993 by Peter Hobday as a consultancy specialising in subscriptions marketing. It is now the leading source of subscriptions marketing information and advice in the UK, and publishes the only newsletter in its field.

We specialise in marketing web-based and print publications, organisations and charities that rely on memberships, subscriptions and donations revenue.

Peter Hobday, the founder and managing director, runs his own successful publishing company so keeps up with what works in today’s rapidly changing marketplace. For a quote on copywriting, strategy advice, email promotions, website copy, list building, renewal marketing or any other aspect of revenue building, contact Peter using the email address below.

Send brief details of your project (in confidence) and we’ll send a ‘shopping list’ of ideas back. If you like them, get back in touch:

hobday@subscriptionsstrategy.co.uk

Peter’s 30 years of experience spans more than 40 publications and websites, with overall responsibility for building subscriptions for publications such as Planned Savings, The Savings Market, Insurance Age, the Grocer, Peak Performance, Running Magazine, Sports Injury Bulletin and Fitness.

Peter writes regular marketing columns for In Publishing magazine and other publications.

“Nobody knows more about the theory and practice of getting and keeping subscriptions than Peter Hobday. He’s the man.” Drayton Bird, Drayton Bird Direct

Peter Hobday’s clients include magazine, newsletter, newspaper and website publishers, both large and small.

Peter currently focuses on the specialised field of Internet marketing and periodical publishing, and has helped pioneer some of the Internet’s first successful publishing business models.

Contact Peter Hobday using the form at the end of this page

“Peter, thanks very much for that training session, I found it really interesting and helpful! I’ve attached my works in progress on a two-stage marketing campaign I’d be really grateful if you can offer me any feedback on this please!
Thanks again for the training session, it was really useful!
Many thanks” Helen Farmer, Optimus Publishing

Peter Hobday’s own publications include Right Start, Under Five magazine and the Subscriptions Strategy newsletter. He is the author of the Successful Subscriptions Marketing workbook, The Encyclopaedia of Subscriptions Marketing and The Secrets of Successful Copywriting.

“We’ve been using Peter Hobday as our main copywriter for several years now and he has helped us make our sports science list very profitable. We’re still using copy Peter wrote four years ago – and it works every time. Plus he consistently comes up with new ways to sell to our list.” Mark Edwards, 2008
On-line Marketing Manager Electric Word plc

Peter Hobday holds eight Periodical Publisher’s Association and other industry awards for publishing and subscriptions promotions.

His work includes creating Internet promotions, direct mail packs, insert cards, advertisements, leaflets and brochures. He runs workshops and gives long-term assistance to publishers building a fixed number of subscriptions to achieve market leadership.

Contact Peter Hobday using the form at the end of this page

“Peter – You’ll be pleased to hear the packs have been doing very well. ROI’s are comfortably within target and we have brought on 1,100 new paid subs since the first round of mailings. We are really pleased especially given the poor management of the magazines previously – we thought recruiting new subs was going to be much tougher. Emma Rogers, 19 March 2008

“Hi Peter, thanks for an inspired and inspiring session. I have enclosed a renewal letter that we will soon be sending out. Please let me know what you think. Inspired by your recommendations of going down new routes in copy writing, I have written a narrative piece as a promotion. The idea is stolen from another mailing campaign I saw but I guess that’s allowed in copy writing.”
Jacob Hein, Electric Word plc

Clients we have advised on subscriptions marketing include

Business
Planned Savings
The Savings Market
Rate Guide
Pensions
Insurance Age
Financial News
Endodontic Practice
M&C Report
Independent Dentistry
The Corporate Expatriate
Classical Music
Winning Business
Global Reinsurance
Cosmetics International
Macworld
The Grocer
Fairplay
Subscriptions Strategy
Management Today
Acquisitions Monthly
Building
Successful Coaching newsletter
Thinking Managers

Consumer
Aspiring Millionaire
Debt Counsellors
Sight and Sound
Opera Now
Computer Active
Right Start
Under Five
Property Secrets
Running
Fitness
Period Living and Traditional Homes
My Child
PE and Sport Today
Special Children
Teaching and Learning
Perfect Home
Women and Golf
Golf Classic
Sports Injury Bulletin
Peak Performance Newsletter

Send brief details of your project (in confidence) and we’ll send a ‘shopping list’ of ideas back. If you like them, get back in touch:

hobday@subscriptionsstrategy.co.uk
.