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For serious marketers only
“If you’re serious about marketing your publication you need to keep up with best practice techniques.”
This is our latest offer. You get a free copy of our 2008 Marketing Innovations for Publishers book.
The Subscriptions Strategy newsletter publishes case studies of the very best marketing around: for magazines, newsletters, books, websites and events. We dig deep to uncover what’s working, from Internet promotions to loose inserts. We explain what works and why – and how to apply each technique to promote your publication.
Secrets all publishers can learn from
A new issue, full of insider secrets will arrive every 60 days. You’ll hear about publishers who are prepared to share valuable information—and some who aren’t (we find out anyway).
We investigate and review hundreds of promotions to find those few that have something valid you can use: an email capture programme that is building thousands of new subscribers; a clever idea for a low-cost direct mail pack; an insert card that pulls in three times more response; or a new headline that has transformed the profitability of an advertisement. (You’ll see all these in coming issues).
Each issue carries at least ten creative ideas that most publishers can use. We give full page illustrations and analyse each promotion – with links to websites. You’ll immediately start to improve response and reduce your costs.
Extra response = extra profits
You get consultancy-level advice on the whole business of profitable publishing. The editor and advisory panel are pre-eminent in their fields. You receive practical advice in areas such as building subscriptions before launch to ensure market leadership, converting a free publication to paid-for, how others are making money from the Internet etc. All the tips we provide are tested, often on our own publications and websites. Most publishers in the UK fail to use these highly profitable methods, so this is a way for you to build market share. Our mission is to show you how to increase response, long-term revenue and profits.
This is our guarantee:
If Subscriptions Strategy doesn’t pay for itself with the very first tip you use, just write for a full refund.
15 Marketing Innovations Every Publisher Should Know
Our newly updated report (value £66) is free with your subscription. You’ll discover techniques that get thousands more readers to subscribe, stay for longer and buy more of your products.
Hundreds of valuable tips
You receive hundreds of money-making tips:
- How to make your email promotion too good to resist
- Why your message needs to change in 2008
- How the top Internet publishers alternate messages to increase revenue
- The most essential ingredient in achieving higher renewal revenue
- The pros and cons of credit card and direct debit orders—and when not to offer them at all
- Countering the rising resistance to buy
- Current top incentives—how well they work
- Attracting new subscribers from a market that’s familiar with your publication
- How to create a great budget mail pack in seven steps
- Advice on the kind of response you should be achieving for your promotions
All our advice has been tested in live promotions and will lift response by a minimum of 10% – usually far more.
4-part offer to subscribers
1. Six issues of Subscriptions Strategy. You won’t find this inside information anywhere else. If you’re serious about marketing, you can’t operate without keeping up with ‘best practice’ techniques. Our newsletter builds into one of the most valuable assets a publisher can have. An annual subscription (six issues) costs £147 for the pdf issue or £197 by mail. We’ve been publishing since 1993. Advice in Subscriptions Strategy never goes out of date and back issues are sold for £35 each.
2. 15 Marketing Innovations Every Publisher Should Know (value £66) free with your subscription. Get thousands more readers to stay with you for longer— and buy more of your products.
3. Marketing advisory service: email us for expert advice on Internet promotions, loose inserts, direct mail packs, advertisements and renewals. In fact, there is no creative area we don’t cover for today’s publisher.
4. 30% discount for In Circulation readers on the total price saving £66
Subscribing to Subscriptions Strategy costs for £147 for the pdf issue, or £197 for the mail issue, saving 30% off the total price.
To order, just email me using the form below. Let me have your name and company address and which version of the newsletter you want (pdf or mail).
I’ll send your free book, start your subscription and invoice you later.
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