Services
Peak Performance Workbook promotion
I asked some marketers for examples of how they approach a new launch. Below is how the marketing manager at Peak Performance replied. He is writing about a Peak Performance Workbook promotion, that went out as an email to their in-house list of names:
bq. Hi Peter
You could mention our Workbook promotion if you’re not shy of mentioning a great success you had. We came up with the concept, you wrote the copy and effectively put the contents together. After a great response we decided to produce the book and it’s been a steady seller for three years, returning on our initial investment many times over.
Conversely, we tried a yearbook idea – again, sending out the copy before we went into production. We got so few orders that production never went ahead and we saved £thousands. We always test new ideas to a sample of our list now. It’s a crucial part of the process – and the cheapness and speed of email makes it so much easier.
Mark Edwards
Electric Word plc