Services
Marketing advice and copywriting
A marketing copywriter delivers far more than just copy. His marketing advice can include techniques for:
- Creating new products to sell (often from existing material, so no cost is involved)
- Increasing website visitors and sales (the more email addresses you capture, the bigger your prospect list and revenue)
- Market testing for new launches and enhancing existing products (if you are not regularly testing your market, then you simply won’t grow)
- Price testing to see what your market will bear (If you are not doing this regularly, you are not really in marketing. It’s another vital area that business owners just don’t get.)
- Promoting a business through the press and other media (This is what companies link up with Richard Branson to achieve).
- Adding material that prospects want (if you are missing something, you are vulnerable to a competitor. This is how and why publishers launch new titles)
- Up selling new and existing customers by selling ancillary products to increase customer life-time values (if you are not constantly selling products to your client list someone else will. Most major consumer magazines are guilty of this)
- Lifting profits by reducing unnecessary costs (this is one of the easiest ways to increase profitability and the one business owners are most blinkered to.)
Often, a business owner hasn’t the time or experience to do all these things. They are, after all, specialised marketing areas. People who work flat-out every day on a business can become out of touch with what new prospects want to hear. It’s only a matter of time before that happens …
An editor, for example, through day-to-day pressure, may not find the time to talk regularly to readers and investigate changes in what they want to read.
A marketer may not have time to carry out regular market testing among prospects and existing customers: only market-testing will reveal what people are actually willing to part with money for (this is where price testing really pays off.)
A managing director may be a great ideas person, a great administrator, a great ‘people person’ or a great marketer, but rarely all of them.
This is why most successful companies in any market, employ outside marketing and copywriting people – to keep fresh and ahead of the field. Unlike the usual kind of ‘consultant’ you can tell as soon as the response comes in what kind of value your marketing copywriter can bring to your business. Those cheques, direct debits and credit card orders tell their own story.
Contact me using the form below and I will send a ‘shopping list’ for the kind of advice and marketing assistance we can provide. There is no obligation and you’ll be pleasantly surprised at the affordable costs. I’ll also estimate the kind of extra revenue you’ll be bringing in. And, by the way – we never ‘chase up’ these contacts. Once you have received our quote, it’s entirely up to
to get in touch to put things into motion if you decide to go ahead.
For serious marketers only Free: 12 copy nuggets to boost your next promotion