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Free: 12 copy nuggets to boost your next promotion

I have put together 12 copy nuggets you can use in your next promotion.

Each nugget is distilled from a promotion I have created as a copywriter for publishers.

One of the hardest tasks every copywriter has is to shape a message that generates an enthusiastic response from your audience. You may be able to describe what the product will do for the reader, but how do you link all those benefits together, one after the other, into a coherent letter?

These ‘nuggets’ each drill right into a prospect’s motivation, giving him a reason to feel special, to accept a special deal, to expect a second year price rise, to read a brochure or leaflet you have enclosed and more.

Each nugget has been tested and found to work in some of the most successful promotions in the UK. I hope you find at least some you can use for your next promotion.

They should also help you avoid some of the clichés that some members of our profession too often fall prey to.

I hope the phrases help you to gain the perspective needed to create a promotion that’s powerful, interesting and most of all, persuade your reader to buy!

Good luck and good writing!

Peter Hobday
Subscriptions Strategy