Services
Membership marketing, paid content
Traditional subscriptions, membership marketing and copywriting is where we learned our craft. We create email promotions, direct mail packs, website promotions, advertisements, loose inserts, renewal and billing series, and manage programmes for converting your magazine and website to paid content.
Do you have publisher clients?
If you supply a service to publishers, why not increase the benefits you offer current and prospective clients by sending them your own customer newsletter, personalised with your company logo, bringing them the latest in marketing advice?
Test marketing
Here is an example of how a marketing-led publisher approaches a new launch for a magazine, newsletter or book. The marketing manager at Peak Performance is writing about a Peak Performance Workbook promotion that went out as an email to their in-house list of names.
Creating effective incentives
The team at Subscriptions Strategy will create incentives to help promote your subscriptions.
We produce books, reports, white papers and workbooks from your back issues, so no editorial costs are incurred. These products can also be sold to increase the lifetime value of your subscribers and other lists.
Subscription marketing jobs
Post your publishing jobs, magazine publishing and marketing vacancies, subscriptions marketing jobs and other publisher vacancies here: all free of charge.
Workshops and seminars for subscriptions marketing
Subscriptions Strategy runs subscription marketing workshops and seminars. These can be tailor-made for your market and held within your office.
We’ve held very successful masterclass seminars on subscription building and copywriting for print and web
Peter Hobday on copywriting
As a leading copywriter, it would be easy for me to sit here and write a nice long article about how good I am at my job. But I won’t. You’ll think I am exaggerating. Instead, I thought I would put down a few quotes from clients. These are publishers who have bought email promotions, website promotions, direct mail packs and training sessions etc.
The quotes have not been doctored, so not all are wonderful.
The Subscriptions Strategy newsletter
It’s not easy to stay up to date with what’s working in subscriptions marketing and this is where our advice can make, and save you, a great deal of money.
We spend almost every day checking out new techniques and tactics. If it’s making money, we’re interested. We test it ourselves and then publish it.
Subscriptions Strategy clients
Subscriptions Strategy was formed in 1993 by Peter Hobday to specialise in subscriptions marketing. It is now the leading source of subscriptions marketing information and advice in the UK, and publishes the only newsletter in its field.
Converting free to paid
Converting a free magazine to paid-for will transform the bottom line of any magazine, with massive gains in profit. However, this is a marketing process that requires the kind of careful testing and control we can provide.