Services
Free: 12 copy nuggets to boost your next promotion
These ‘nuggets’ will each spark a prospect’s motivation, giving him a reason to feel special, to accept a special deal, to expect a second year price rise, or to read a brochure or leaflet you have enclosed etc.
Marketing advice and copywriting
A marketing copywriter delivers far more than just copy. His marketing advice can include techniques for all kinds of profit building and cost reduction ..
For serious marketers only
“If you’re serious about marketing your publication you need to keep up with best practice techniques.”
Lies publishers tell themselves to avoid marketing
Business plans are easy. You set out your projected revenue and estimate the costs to deliver your product.
But publishers who put forward business plans without a marketing plan are usually rejected by company directors, seasoned investors, bankers, accountancy firms, other publishers and successful entrepreneurs. Here’s why:
Subscription renewals marketing
Renewals marketing is a specialised and vital business, but it exists in a kind of publishers never-never land. Renewals are left until it’s too late to achieve anything worthwhile – they are seen as a pension, forgotten until it’s time to collect. Big mistake..
Why copywriters must convey the truth
Drayton Bird, Frank Sinatra and Peter Hobday all agree: your words must be believed or they won’t sell much product
Peter Hobday
As a leading copywriter, it’s easy for Peter Hobday to use his skills to write about how great his work is. But he just won’t do it! Here’s what other people say:
Peak Performance Workbook promotion
Here is an example of how a marketing-led publisher approaches a new launch for a magazine, newsletter or book. The marketing manager at Peak Performance is writing about a Peak Performance Workbook promotion that went out as an email to their in-house list of names.
The Subscriptions Strategy newsletter
It’s not easy to stay up to date with what’s working in subscriptions marketing and this is where our advice can make, and save you, a great deal of money.
We spend almost every day checking out new techniques and tactics. If it’s making money, we’re interested. We test it ourselves and then publish it.
Can we help with your subscriptions marketing?
Subscriptions Strategy was formed in 1993 by Peter Hobday to specialise in subscriptions marketing. It is now the leading source of subscriptions marketing information and advice in the UK, and publishes the only newsletter in its field.