Services
A new renewal series?
The best renewal series start when the subscriber first comes aboard. These ‘early-bird efforts’ are designed to upgrade and extend the subscriber. Current upgrade techniques can lift average subscriber revenue by between 50 and 150 %.
Client newsletter
A marketing newsletter appeals to both existing clients and prospects because it contains the kind of practical help that is difficult to find.
Subscriptions Strategy marketing consultancy
Subscriptions Strategy was formed in 1993 by Peter Hobday to specialise in subscriptions marketing. It is now the leading source of subscriptions marketing advice in the UK, and publishes the only newsletter in its field. Click on the headline above for consultancy advice
Peter Hobday
Peter Hobday, the founder and managing director of Subscriptions Strategy, runs his own successful copywriting and publishing company – and so keeps up with what works in today’s rapidly changing marketplace.
Subscription marketing jobs
Broadcast your subscriptions marketing vacancies, jobs and other publisher vacancies from here: all free of charge.
Workshops and seminars for subscriptions marketing
Subscriptions Strategy runs subscription marketing workshops and seminars. These can be tailor-made for your market and held within your office.
Membership marketing, paid content
Traditional subscriptions, membership marketing and copywriting is where we learned our craft. We create email promotions, direct mail packs, website promotions, advertisements, loose inserts, renewal and billing series, and manage programmes for converting your magazine and website to paid content.
Do you have publisher clients?
If you supply a service to publishers, why not increase the benefits you offer current and prospective clients by sending them your own customer newsletter, personalised with your company logo, bringing them the latest in marketing advice?
Test marketing
Here is an example of how a marketing-led publisher approaches a new launch for a magazine, newsletter or book. The marketing manager at Peak Performance is writing about a Peak Performance Workbook promotion that went out as an email to their in-house list of names.
Creating effective incentives
The team at Subscriptions Strategy will create incentives to help promote your subscriptions.
We produce books, reports, white papers and workbooks from your back issues, so no editorial costs are incurred. These products can also be sold to increase the lifetime value of your subscribers and other lists.