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http://textpattern.com/?v=4.0.4 Subscriptions Strategy - subscriptions-copywriting http://www.subscriptionsstrategy.co.uk/ Subscriptions and membership copywriting Mon, 17 Nov 2014 20:33:13 GMT Subscription coupons - how to close the sale
When you’re marketing subscriptions, the most difficult part of the publisher’s task is to ask for the order — to ‘close the sale’. This is what the coupon does. Here’s a template.

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http://www.subscriptionsstrategy.co.uk/articles/subscription-coupons-how-to-close-the-sale Thu, 10 Jan 2008 22:12:14 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/9676bd3c4353db2df8fae2ded0dc9055
Copywriting - using testimonials

A lazy or inexperienced copywriter will often major on a tired concept such as “An excellent reference book….very useful for busy managers”. Here’s how to use testimonials to sell your product.

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http://www.subscriptionsstrategy.co.uk/articles/copywriting-testimonials Sun, 11 Nov 2007 21:21:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/b6f5b5e2762a423dd2457879adc14953
What does a copywriter like Peter Hobday do that you can't? A copywriter has a hidden agenda: he or she is not writing about your publication but about your reader and what interests him. To show what I mean I have illustrated a promotion selling subscriptions to a sports training newsletter.

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http://www.subscriptionsstrategy.co.uk/articles/what-does-a-copywriter-like-Peter-Hobday-do-that-you-can%27t%3F Sat, 17 Feb 2007 19:34:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2006-02-17:190b16c8357ad1b075068fb939986357/5f6e7bcb20a163b303d0f83e02a1ce5c
Direct mail coupons - 5 ways to boost response Put these devices in your direct mail coupons to turn an average subscription marketing promotion into a star performer.

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http://www.subscriptionsstrategy.co.uk/articles/Direct+mail+coupons+-+5-ways-to-boost-response Sun, 11 Feb 2007 01:11:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/72a1c635386a1dffa49e837a77f2c0dc
The copywriter’s secret agenda - AA Gill and Michael Winner

The two top food and restaurant writers at the Sunday Times are AA Gill and Michael Winner. They are the paper’s star columnists. But what do these top writers actually write about? Read on to discover why copywriters and food critics have much in common ..

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http://www.subscriptionsstrategy.co.uk/articles/the-copywriters-secret-agenda-AA-Gill-Michael-Winner Wed, 17 Jan 2007 21:14:57 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2006-03-26:190b16c8357ad1b075068fb939986357/22b47754382abafcf2e109c2b2fff076
Creating emails how can I write great emails?
Gavin

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http://www.subscriptionsstrategy.co.uk/Ask-the-experts/creating-emails Tue, 15 Nov 2005 21:17:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-15:190b16c8357ad1b075068fb939986357/ca65e767986af00e6e5856f05edb1358
Website copywriters Once-upon-a-time, a company would ask a copywriter to produce a direct mail pack and then send it out to people on a list. That’s the kind of mail you receive from the likes of Reader’s Digest magazine.

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http://www.subscriptionsstrategy.co.uk/articles/website-copywriter Sat, 12 Nov 2005 01:13:00 GMT Gavin tag:www.subscriptionsstrategy.co.uk,2005-10-31:190b16c8357ad1b075068fb939986357/ed31780f440c3158baacf8287e3c0cae
Copywriting – how to write a gripping letter A well-crafted sales letter or marketing letter can have an extraordinary result. This is why copywriters are paid so much for their work – far more, for example, than famous fiction authors.

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http://www.subscriptionsstrategy.co.uk/articles/marketing-letter Thu, 10 Nov 2005 18:52:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-10:190b16c8357ad1b075068fb939986357/77f248254d0a8fa5c9af45b059bd7bf1