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Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/publish/rss.php on line 199 Subscriptions Strategy - subscription-renewals Subscriptions and membership copywriting Mon, 12 Jan 2015 03:13:33 GMT Renewals: upgrading your subscribers The best subscription renewal series start when the subscriber first comes aboard. Here is a label carrier we created to go out to first time subscribers.

]]> Thu, 20 Oct 2011 20:57:31 GMT Peter Hobday,2011-10-20:190b16c8357ad1b075068fb939986357/1ba9e8f94222f3a3def0378078178ac6
Early bird renewals - handling careful spenders The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.

]]> Sat, 24 Sep 2011 15:35:12 GMT Peter Hobday,2005-11-11:190b16c8357ad1b075068fb939986357/36139b5c32eb1d0b509ae9fed1814ae8
Subscription marketing: renewals To give you an idea of the information we provide. I have just come across a subscriptions renewal form from AARP – that’s the American Association of Retired People. At first look the AARP appears to break a forbidden rule …

]]> Fri, 19 Mar 2010 19:43:20 GMT Peter Hobday,2010-03-19:190b16c8357ad1b075068fb939986357/20545e26458b8081f263786c421d95cd
Subscriptions renewal marketing: are you up to date? Subscriptions renewals marketing is a specialised and vital business, but it exists in a kind of ‘publishers never-never land’.

It’s easy to see why subscriber renewals are left until it’s too late to achieve anything worthwhile – they are seen as a pension, forgotten until it’s time to collect. Big mistake!

]]> Sat, 07 Mar 2009 16:11:18 GMT Peter Hobday,2005-11-16:190b16c8357ad1b075068fb939986357/b81214e967dfff0b46b6b171f1cbea8e
Early bird renewals generating cash An early bird renewal offer will generate a large response with potentially large amounts of cash. The joy is that this extra cash flow can be timed to arrive whenever you want it to.

]]> Sun, 11 Nov 2007 21:08:00 GMT Peter Hobday,2005-11-11:190b16c8357ad1b075068fb939986357/aa897eee9f24b5d33a201cf97074e2e9
Upgrades - turning subscriptions into a goldmine part 2 Why upgrades are big business
For some consumer and business publishers ancillary products bring in far more revenue than subscriptions. One publication I work with pulls in a multiple of 4.5 times the subscription rate.

]]> Sun, 11 Nov 2007 17:31:00 GMT Peter Hobday,2005-11-11:190b16c8357ad1b075068fb939986357/5277a3e5e7f740ee61771cd631a4d650
Upgrades - turning subscriptions into a goldmine - part 1 How upgrading was invented
A few clever publishers began to re-package editorial into books and reports and sell them at a far higher price than a £2.95 ‘back issue’.

]]> Sun, 11 Nov 2007 17:24:00 GMT Peter Hobday,2005-11-11:190b16c8357ad1b075068fb939986357/1bd0897a09207a6277275904344c32a9
Cut-price marketing - outserts If you bind or glue your insert to the base of the magazine front cover, you have created an outsert. An outsert is probably the most responsive in-magazine device there is.

]]> Sun, 11 Nov 2007 14:20:00 GMT Peter Hobday,2005-11-11:190b16c8357ad1b075068fb939986357/2ba8cf02b1b8dda72d74c7bd6458bfdf