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Subscriptions and membership copywritingMon, 12 Jan 2015 03:13:33 GMTRenewals: upgrading your subscribers
The best subscription renewal series start when the subscriber first comes aboard. Here is a label carrier we created to go out to first time subscribers.]]>
Thu, 20 Oct 2011 20:57:31 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2011-10-20:190b16c8357ad1b075068fb939986357/1ba9e8f94222f3a3def0378078178ac6Early bird renewals - handling careful spenders
The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher. ]]>
Sat, 24 Sep 2011 15:35:12 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/36139b5c32eb1d0b509ae9fed1814ae8Subscription marketing: renewals
To give you an idea of the information we provide. I have just come across a subscriptions renewal form from AARP – that’s the American Association of Retired People. At first look the AARP appears to break a forbidden rule …]]>
Fri, 19 Mar 2010 19:43:20 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2010-03-19:190b16c8357ad1b075068fb939986357/20545e26458b8081f263786c421d95cdSubscriptions renewal marketing: are you up to date?
Subscriptions renewals marketing is a specialised and vital business, but it exists in a kind of ‘publishers never-never land’.
It’s easy to see why subscriber renewals are left until it’s too late to achieve anything worthwhile – they are seen as a pension, forgotten until it’s time to collect. Big mistake!
Sat, 07 Mar 2009 16:11:18 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-16:190b16c8357ad1b075068fb939986357/b81214e967dfff0b46b6b171f1cbea8eEarly bird renewals generating cash
An early bird renewal offer will generate a large response with potentially large amounts of cash. The joy is that this extra cash flow can be timed to arrive whenever you want it to.]]>
Sun, 11 Nov 2007 21:08:00 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/aa897eee9f24b5d33a201cf97074e2e9Upgrades - turning subscriptions into a goldmine part 2Why upgrades are big business
For some consumer and business publishers ancillary products bring in far more revenue than subscriptions. One publication I work with pulls in a multiple of 4.5 times the subscription rate.]]>
Sun, 11 Nov 2007 17:31:00 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/5277a3e5e7f740ee61771cd631a4d650Upgrades - turning subscriptions into a goldmine - part 1How upgrading was invented
A few clever publishers began to re-package editorial into books and reports and sell them at a far higher price than a £2.95 ‘back issue’.]]>
Sun, 11 Nov 2007 17:24:00 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/1bd0897a09207a6277275904344c32a9Cut-price marketing - outserts
If you bind or glue your insert to the base of the magazine front cover, you have created an outsert. An outsert is probably the most responsive in-magazine device there is. ]]>
Sun, 11 Nov 2007 14:20:00 GMTPeter Hobdaytag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/2ba8cf02b1b8dda72d74c7bd6458bfdf