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]]> Wed, 16 Jan 2013 17:03:00 GMT Peter Hobday,2013-01-16:190b16c8357ad1b075068fb939986357/a43c5080a9952cb936d32236268bdac1
Why you probably can't write good copy Although you probably know your product better than almost anyone, how many times have you gone out and bought as a customer? Probably never.

]]> Mon, 18 Jun 2012 18:46:47 GMT peter,2012-06-18:190b16c8357ad1b075068fb939986357/5a7d475066ab88eb1c4d1a150b51f5b0
Solve the secret to marketing in 2012 Marketing is a discipline full of secrets. Secrets that take years to learn. And unless it finds a solution, a company will lose that knowledge when the key marketing person leaves (as they always seem to do).

]]> Mon, 02 Jan 2012 14:08:15 GMT peter,2011-12-14:190b16c8357ad1b075068fb939986357/06a4a94ebfff864b9c0588332113e97f
Subscriptions Strategy The Subscriptions Strategy newsletter carries International case studies of the very best marketing for publishers around: for the Internet, newsletters, books, websites and magazines etc. Get instant access with 4 free special reports worth £132. Each report is packed with ‘best practice’ marketing techniques

]]> Tue, 13 Sep 2011 18:05:32 GMT Gavin,2006-01-16:190b16c8357ad1b075068fb939986357/5a20869a109ce75946f944dbfe6d6853
Peter Hobday on copywriting
As a leading copywriter, it would be easy for me to sit here and write a nice long article about how good I am at my job. After all, making a product or service look really good is what copywriters do.

But I won’t because that is really up to others to decide.

So I thought I would put down a few quotes from clients. These are people who use Subscriptions Strategy for email promotions, website promotions, direct mail packs and training sessions etc. The quotes have not been doctored or cut!

]]> Mon, 25 Jul 2011 12:27:05 GMT Peter Hobday,2008-01-16:190b16c8357ad1b075068fb939986357/9b9fc08d8a644fbb9bed6cab7b5ccbcd
Retaining and renewing subscribers It’s becoming increasingly difficult to keep subscribers past their first year. Publishers average renewal figures are usually overstated and disguise some highly volatile customers: on average, 46% of new subscribers lapse in the first year. Read how to solve the problem of customer retention..

]]> Mon, 18 Apr 2011 18:43:30 GMT Peter Hobday,2011-04-18:190b16c8357ad1b075068fb939986357/fb88ff243ee0242fb1d16510bb078bcf
Subscription Marketing Workbook
Our new workbook makes subscriptions marketing easy!
You receive 12 chapters of illustrated case studies and expert advice on maximising response, revenue and subscriber retention. Available as USB flash drive, hard-bound copy and in pdf format.

]]> Wed, 26 Jan 2011 23:34:11 GMT Peter Hobday,2011-07-26:190b16c8357ad1b075068fb939986357/d271f60a1fba1e1779ef5a761fb5f370
Subscriptions marketing vacancies Broadcast your subscription marketing jobs, magazine publishing and marketing vacancies, publishing marketing jobs and other publisher vacancies here: all free of charge.

]]> Wed, 27 Oct 2010 13:00:04 GMT Peter Hobday,2010-10-27:190b16c8357ad1b075068fb939986357/4e2d406f7d919e4f95479f625a29c71c