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http://textpattern.com/?v=4.0.4 Subscriptions Strategy - publishing-price-testing http://www.subscriptionsstrategy.co.uk/ Subscriptions and membership copywriting Fri, 10 Oct 2014 19:02:05 GMT How to raise your subscription rate The area where the most expensive mistakes are made is the amount we charge for our products. It’s an easy calculation: if you overlook the opportunity to raise prices by, say, 20 per cent, you overlook a 20 per cent lift in profits. Disaster! Whatever your business, what and how you charge for your products is crucial to your success. Click here to learn how to avoid dead-ends – to move safely, test by test, towards higher profits.

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http://www.subscriptionsstrategy.co.uk/articles/how-to-raise-your-subscription-rate Tue, 25 Jan 2011 22:29:12 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2011-01-25:190b16c8357ad1b075068fb939986357/5474453d5e6211e5a0e648d115a3dbdf
Why is your subscription rate so low? Part 2 A marketer must remain in touch with the nature and size of his market in order to set his price. He must set his price by regular sighting shots, otherwise he cannot have an accurate measure.

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http://www.subscriptionsstrategy.co.uk/articles/low-cost-marketing Sun, 11 Nov 2007 14:34:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/b90db724d2c845b82007c99f86822a73
Why is your subscription rate so low? Part 1 ‘The value of a product is measured by how much someone is prepared to pay for it.’

Although most of us have will have heard that age-old maxim, it is, unfortunately, almost universally ignored by publishers.

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http://www.subscriptionsstrategy.co.uk/articles/price-testing Sun, 11 Nov 2007 14:31:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2005-11-11:190b16c8357ad1b075068fb939986357/0421dd270da3c207afa17b154d1e047f