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http://textpattern.com/?v=4.0.4 Subscriptions Strategy - publishing http://www.subscriptionsstrategy.co.uk/ Subscriptions and membership copywriting Mon, 17 Nov 2014 20:33:13 GMT How much does a subscriptions copywriter cost?
A subscriptions marketing copywriter delivers far more than just copy. It’s a sales job. ‘Subscriptions copywriting’ can include techniques for all kinds of profit building and cost reduction ..

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http://www.subscriptionsstrategy.co.uk/articles/how-much-does-a-subscriptions-copywriter-cost Tue, 24 Jan 2012 18:51:22 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2008-05-05:190b16c8357ad1b075068fb939986357/b689c097b6a095e44484fc595922a080
Is your MD a direct marketer? Debates about the future of publishing rage on. But no one is confronting the major issue: today’s publishing MDs are no longer fit for purpose.

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http://www.subscriptionsstrategy.co.uk/articles/is-your-md-a-direct-marketer Fri, 08 Jul 2011 13:12:07 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2011-07-08:190b16c8357ad1b075068fb939986357/a98ac1b61dc022d881682de208ded85b
How to promote yourself How well do you communicate with other departments in your organisation? I’m not talking about social communications, but discussing your departmental business. Do you, like so many, keep what and how you do it a closely guarded secret?

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http://www.subscriptionsstrategy.co.uk/articles/how-to-promote-yourself Wed, 06 Jul 2011 18:04:50 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2011-07-06:190b16c8357ad1b075068fb939986357/a3b05efcafdd40efb748566fc8acf475
Why aren't publishers marketing ? What happens when you visit a main media website? Most won’t even bother to ask for your name and address. Even if you subscribe they are unlikely to try and sell you another product.

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http://www.subscriptionsstrategy.co.uk/articles/why-arent-publishers-marketing Fri, 18 Feb 2011 18:27:58 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2011-02-18:190b16c8357ad1b075068fb939986357/333450fa7c44e182bdffefa458769274
Lies publishers tell themselves to avoid marketing Business plans are easy. You set out your projected revenue and estimate the costs to deliver your product.

Publishers who put forward business plans without a marketing plan are usually rejected by company directors, seasoned investors, bankers, accountancy firms, other publishers and successful entrepreneurs. That is understandable. But why are most marketing plans flawed?

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http://www.subscriptionsstrategy.co.uk/articles/Lies-publishers-tell Wed, 24 Nov 2010 20:16:49 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2008-03-22:190b16c8357ad1b075068fb939986357/b4a3d24c2985ec5102a46a44d552230d
Launching? Test, then kill it Sounds negative? It’s not. Long-term research shows around four out of five launches will fail, so ‘test then kill’ is what an experienced marketer expects to do with the majority of his launch ideas.

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http://www.subscriptionsstrategy.co.uk/articles/launching-test-then-kill-it Mon, 04 Oct 2010 21:57:15 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2010-10-04:190b16c8357ad1b075068fb939986357/6ccb815cdbf0d0bb0c7ff614a58dc52a
Consultant marketing advisor wanted The Subscriptions Strategy newsletter and website is the UKs major source of marketing information and advice for publishers. We are currently looking for a marketer to join our panel of editorial contributors.

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http://www.subscriptionsstrategy.co.uk/articles/consultant-marketing-advisor-wanted Sat, 21 Aug 2010 13:54:25 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2010-08-21:190b16c8357ad1b075068fb939986357/075f65a589e57ab0be48314a8a30ff79
What's bugging the subscriptions marketers? The marketers I speak to always complain of the same two things ..

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http://www.subscriptionsstrategy.co.uk/articles/whats-bugging-the-subscriptions-marketers Tue, 27 Apr 2010 16:16:58 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2010-04-27:190b16c8357ad1b075068fb939986357/ad8e61546e5195b904787d9c7c7eb20f