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http://textpattern.com/?v=4.0.4 Subscriptions Strategy - publications http://www.subscriptionsstrategy.co.uk/ Subscriptions and membership copywriting Mon, 17 Nov 2014 20:33:13 GMT Lift circulation - talk to your readers

There are certain editorial subjects that lift copy sales. These often appear as special supplements or articles. This kind of editorial, when emphasised in your mailings, will boost response to new-business and renewal promotions.

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http://www.subscriptionsstrategy.co.uk/articles/editorial-talk-to-your-readers Wed, 23 May 2007 22:35:03 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2008-05-23:190b16c8357ad1b075068fb939986357/fdbafef331752fcb208cf1d61e388775
The Economist spends $500,000

The Economist carried out a multi-media marketing campaign in the USA. The campaign has been the subject of a great deal of head scratching among marketers who just cannot work out the maths.

There is little doubt The Economist stands to loose around half of the $500,000 they intend to spend on the promotion.

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http://www.subscriptionsstrategy.co.uk/articles/the-economist-spends-500000 Sun, 08 Apr 2007 16:20:00 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2006-04-08:190b16c8357ad1b075068fb939986357/1e1657e2edfd787a795fd4356a817022
Chicken chuck recipe Chicken chuck ©

Skin and chop 2 chickens. Chuck into oven tray. Sprinkle with olive oil, paprika and other red spices such as Tandoori powder. Peel and chop potatoes, carrots, onions, garlic, peppers. Chuck into chicken tray. Chuck half cup balsamic vinegar over lot. Bake for 40 minutes at 200.

© Peter Hobday.

Cooked it last night. All gone.

See chicken curry chuck at:

Chicken curry chuck

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http://www.subscriptionsstrategy.co.uk/articles/chicken-chuck-recipe Thu, 05 Oct 2006 19:09:32 GMT Peter Hobday tag:www.subscriptionsstrategy.co.uk,2009-10-05:190b16c8357ad1b075068fb939986357/94d8c8ecacef30dc62b8105f821ec56a