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Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/publish/rss.php on line 199 Subscriptions Strategy - online-marketing Subscriptions and membership copywriting Mon, 12 Jan 2015 03:13:33 GMT Capturing profitable leads In selling, the quality of your leads is most important. Let’s take the process step-by-step and look at how some highly successful websites are capturing and converting customers … Then we show how Top Gear has lost its way.

]]> Mon, 23 Jan 2012 18:38:25 GMT peter,2012-01-18:190b16c8357ad1b075068fb939986357/7172237a551fb663614a574c9a248370
Accelerated direct marketing Have the principles and rules that govern the process of direct marketing changed with the internet?

]]> Sat, 29 Oct 2011 20:28:05 GMT peter,2011-10-27:190b16c8357ad1b075068fb939986357/db95669a63c2b534b229125f2eb18c9c
EADIM - how subscription marketing builds repeat business Delegates to this year’s EADIM direct marketing conference loved the idea of using a free newsletter subscription to capture and convert visitors to their website. They wanted to build all those enquiries into paying customers.

]]> Wed, 26 Oct 2011 17:25:00 GMT peter,2011-10-26:190b16c8357ad1b075068fb939986357/5c352dd334b353e605fe8dc693017fa3
When not to promote! Any promotions you send out via direct mail or email at a busy news time will be ignored, as minds will be on the news item, not on your promotion. So when is the best time to promote?

]]> Fri, 10 Jun 2011 19:33:59 GMT Peter Hobday,2010-11-23:190b16c8357ad1b075068fb939986357/4b5f9970f556648ffd76ae80831a8163
Subscription site benchmark report
The first 100% research-based guide for subscription, membership and paid content sites. Discover what social media and marketing tactics are working as you learn about online subscription trends, best practices, pricing models and conversion rates across all kinds of markets.

]]> Fri, 11 Mar 2011 19:22:01 GMT Peter Hobday,2009-12-13:190b16c8357ad1b075068fb939986357/8200d0e4fc772f7c34176ca6e9dd0553
Not another paywall survey from PaidContent!? I suppose with a name like, you have to say something about The Times newspaper’s attempts to make their paywall profitable. But to take a survey?! This one is no use whatsoever. And they’ve even got their maths wrong!

]]> Mon, 05 Jul 2010 12:02:18 GMT Peter Hobday,2010-07-05:190b16c8357ad1b075068fb939986357/68fbae985b53ed7e566bc0db23f24ea5
Subscription marketing tips

Peter Hobday attends conferences and seminars for Subscriptions Strategy and lifts lots of subscription marketing tips. “The great thing about these events is the information you collect. But you have to talk to the right people and forget those speakers who are just there to entertain.”

]]> Thu, 17 Jun 2010 14:17:17 GMT Peter Hobday,2006-06-30:190b16c8357ad1b075068fb939986357/266a07060a49f81dc43cf371d1b95a0b
Specialized information publishing There are now many thousands of information publishing websites where once there were just a few – because, for most, the cost of entry into website publishing has dropped to almost zero. But most of these specialist information publishers lack the vital ingredient: marketing.

Without marketing, those information websites will simply wither and die. Even big publishers with established marketing departments are finding it tough to make money through their websites. But they keep their websites going through vanity.

]]> Mon, 08 Mar 2010 04:49:27 GMT Peter Hobday,2010-03-07:190b16c8357ad1b075068fb939986357/d2795f374ce722104b66ec20f2264445