The Undercover Marketer

Here are some lessons from other walks of life — all kinds.

If it helps improve our marketing or protects our profit, I’ll publish it.

Please treat the information on this page as Off the record, on the QT & very hush hush..

Wine marketing lessons

Commercial intelligence: spying on the spies

Fundraising with Obama

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Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes International case studies of ‘best practice’ marketing for the Internet, newsletters, books, websites and magazines etc.

In our particular niche we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

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