Our website winner has reduced the web journey from home page to order page in just one click. Can’t get better than that. But what do we mean by one and two clicks? Surely almost every website has an order or subscribe button on the home page? Maybe, but that is nothing to do with an effective web journey.
If you are involved in marketing paid content, email marketing, website marketing, membership or subscription marketing, around half your effort will be in reducing costs and minimising risk. This advice is for you.
This post looks at what is happening to the traditional publishing model, and how membership marketing is now the focus of so many companies using the Internet. Here’s a list of 16 great ways to monetise your on-line members, subscribers and prospects. For those who don’t believe Rupert Murdoch can make his Times and Sunday Times paywall work, read on…
Our ongoing qualitative survey of marketing budgets and policy among our 400 registered marketers is not statistically perfect. Responses are personal and mostly from the bigger publishers. But they reveal an underlying marketing problem – you can hear a whiff of desperation in the words.
Some people believe all they need to do to sell a product is to put a description on the Internet and purchasers will send in money. These are the people who are now busy debating what kind of website model will cover their costs and earn back the money they squandered over the years.