Is any publisher making social media work?
There is no doubt social media is an enormous advertising platform. But are any publishes making it work? Is anyone making any money? We don’t think so ..
Membership marketing, paywalls and the Times
This post looks at what is happening to the traditional publishing model, and how membership marketing is now the focus of so many companies using the Internet. Here’s a list of 16 great ways to monetise your on-line members, subscribers and prospects. For those who don’t believe Rupert Murdoch can make his Times and Sunday Times paywall work, read on…
Subscription site benchmark report 2010
The first 100% research-based guide for subscription, membership and paid content sites. Discover what social media and marketing tactics are working as you learn about online subscription trends, best practices, pricing models and conversion rates across all kinds of markets.
The Web Wars
Our ongoing qualitative survey of marketing budgets and policy among our 400 registered marketers is not statistically perfect. Responses are personal and mostly from the bigger publishers. But they reveal an underlying marketing problem – you can hear a whiff of desperation in the words.
Website business models
Some people believe all they need to do to sell a product is to put a description on the Internet and purchasers will send in money. These are the people who are now busy debating what kind of website model will cover their costs and earn back the money they squandered over the years.