Budgets – securing marketing investment
Disagreements can quickly develop about subscription marketing because those you are trying to convince often feel they know about marketing and can contribute their ideas.
Budgets: how to plan them
Publishers of consumer and business publications sometimes find their title outstripped by a competitor which piles on subscriptions at every opportunity,
Why is our subscriptions marketing so poor? Part 1
Audit Bureau of Circulation figures confirm that most publications have not shown much growth in paid subscriptions over the past ten years. Let’s examine the evidence, name the culprits and applaud the publishers who are leading the way
Creating loose insert cards
Even though loose insert cards are small, it’s still possible to sell the benefits. Even though there are almost no examples of effective insert cards to be seen in the UK at the moment, we are always happy to point you in the right direction.
Early bird renewals - handling careful spenders
The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.
Early bird renewals generating cash
An early bird renewal offer will generate a large response with potentially large amounts of cash. The joy is that this extra cash flow can be timed to arrive whenever you want it to.
Cut-price marketing - outserts
If you bind or glue your insert to the base of the magazine front cover, you have created an outsert. An outsert is probably the most responsive in-magazine device there is.
Launch marketing part 1
Today, a well-planned subscription title has a far safer business model than either a controlled-circulation or a newstrade publication.
A really weak direct mail pack
In our famous Subscriptions Strategy newsletter we usually publish great promotions we can all learn from. We rarely show poor examples. But that doesn’t apply to this website, so here’s a really weak sales letter and direct mail pack from Traveller magazine for you to look at. Once you’ve looked, why not try our short quiz? There’s a great prize!
27 ways to maximise profits from a mailing list - part 2
Here are more hot tips for maximizing revenue from your mailing lists.