Come on Cosmo!
Cosmo free e-letter sign-ups have just jumped from 30,000 to 84,399. But it took them 11 months to send a subscription promotion out!
Subscriptions Strategy - free trial
The Subscriptions Strategy newsletter carries International case studies of the very best marketing for publishers around: for the Internet, newsletters, books, websites and magazines etc. You can order 3 sample issues now to ‘test drive’ on free trial.
Dealing with brokers: how to rent lists
How do you choose a mailing list? How do you choose a list broker? What are the most important things to include in your checklist? Here are the answers
Poor subscription marketing can kill
Creating a direct mail pack, landing page and series of email promotions are all vital steps in subscriptions marketing. All other promotions follow – loose inserts, billing, upgrade and renewal series etc. To survive, they all need to be good.
Subscriptions renewal marketing: are you up to date?
Subscriptions renewals marketing is a specialised and vital business, but it exists in a kind of ‘publishers never-never land’.
It’s easy to see why subscriber renewals are left until it’s too late to achieve anything worthwhile – they are seen as a pension, forgotten until it’s time to collect. Big mistake!
So you think you understand your audience?
Does Cosmopolitan magazine understand?
In the TV series American Idol, thousands of young contestants audition to a tough panel of three judges. But although the show has a massive worldwide audience, do the producers have any real understanding of how to grow an audience? And for that matter, do the publishers of Cosmopolitan magazine or Mother and Baby?
Marketing budgets and freedom
Supposing you decide to commission and run a subscriptions campaign for a publication. You have decided that you want to grow (or sustain) circulation and there’s no better way.
Without going any further I can tell you now, before you begin, that you’ll FAIL. Now read this subscriptions marketing advice.
What's inside Subscriptions Strategy?
If you are interested in marketing and publishing, complete the form to receive the pdf version of Subscriptions Strategy, the ‘best practice’ resource for publishers. There is a full money-back guarantee.
Subscription coupons - how to close the sale
When you’re marketing subscriptions, the most difficult part of the publisher’s task is to ask for the order — to ‘close the sale’. This is what the coupon does. Here’s a template.
Mistakes That Will Kill Your Marketing: part two
Here are fourteen common marketing mistakes I most often come up against in periodical publishing: