Marketing budgets and freedom
Supposing you decide to commission and run a subscriptions campaign for a publication. You have decided that you want to grow (or sustain) circulation and there’s no better way.
Without going any further I can tell you now, before you begin, that you’ll FAIL.
Converting your free publication to paid - part 1
Profitability would be increased if you converted free readers to paid-for subscribers. However, you are unable to convert your readers because you don’t have the money for that kind of marketing. Or do you?
What's inside Subscriptions Strategy?
If you are interested in marketing and publishing, complete the form to receive the pdf version of Subscriptions Strategy, the ‘best practice’ resource for publishers. We’ll send an invoice later.
Subscription coupons - how to close the sale
When you’re marketing subscriptions, the most difficult part of the publisher’s task is to ask for the order — to ‘close the sale’. This is what the coupon does. Here’s a template.
Mistakes That Will Kill Your Marketing: part two
Here are fourteen common marketing mistakes I most often come up against in periodical publishing:
Budgets – securing marketing investment
Disagreements can quickly develop about subscription marketing because those you are trying to convince often feel they know about marketing and can contribute their ideas.
Budgets: how to plan them
Publishers of consumer and business publications sometimes find their title outstripped by a competitor which piles on subscriptions at every opportunity,
Why is our subscriptions marketing so poor? Part 1
Audit Bureau of Circulation figures confirm that most publications have not shown much growth in paid subscriptions over the past ten years. Let’s examine the evidence, name the culprits and applaud the publishers who are leading the way
Creating loose insert cards
Even though loose insert cards are small, it’s still possible to sell the benefits. Even though there are almost no examples of effective insert cards to be seen in the UK at the moment, we are always happy to point you in the right direction.
Early bird renewals - handling careful spenders
The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.