Where do you get your advice? I see the main problem for successful marketing as amateurs doing-it-themselves. Perhaps they have picked something up from a marketing forum. Or from a promotion they have seen. Then they copy it. Oh dear!
Older marketers remember what a real recession is like. Youngsters haven’t a clue. The most valuable currency in marketing is experience.
The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.
Which are the successful website business models? This is a hot topic because so many publishersâ€™ websites â€“ probably most â€“ are losing money. That is why we have produced a special bumper size issue to show what is currently working.
The Subscriptions Strategy newsletter carries International case studies of the very best marketing for publishers around: for the Internet, newsletters, books, websites and magazines etc. Get instant access with 4 free special reports worth Â£132. Each report is packed with ‘best practice’ marketing techniques
Most magazine loose insert cards donâ€™t list the benefits a reader would get from reading the magazine itâ€™s inserted in. This omission is common among magazine publishers, because they feel that as the reader has the magazine in his hands why tell him what’s in it? This is a common trap …
Cosmo free e-letter sign-ups have just jumped from 30,000 to 84,399. But it took them 11 months to send a subscription promotion out!
How do you choose a mailing list? How do you choose a list broker? What are the most important things to include in your checklist? Here are the answers
Creating a direct mail pack, landing page and series of email promotions are all vital steps in subscriptions marketing. All other promotions follow â€“ loose inserts, billing, upgrade and renewal series etc. To survive, they all need to be good.
Subscriptions renewals marketing is a specialised and vital business, but it exists in a kind of â€˜publishers never-never landâ€™.
Itâ€™s easy to see why subscriber renewals are left until itâ€™s too late to achieve anything worthwhile â€“ they are seen as a pension, forgotten until itâ€™s time to collect. Big mistake!