Renewals: upgrading your subscribers

The best subscription renewal series start when the subscriber first comes aboard. Here is a label carrier we created to go out to first time subscribers.

Early bird renewals - handling careful spenders

The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.

Subscription marketing: renewals

To give you an idea of the information we provide. I have just come across a subscriptions renewal form from AARP – that’s the American Association of Retired People. At first look the AARP appears to break a forbidden rule …

Subscriptions renewal marketing: are you up to date?

Subscriptions renewals marketing is a specialised and vital business, but it exists in a kind of ‘publishers never-never land’.

It’s easy to see why subscriber renewals are left until it’s too late to achieve anything worthwhile – they are seen as a pension, forgotten until it’s time to collect. Big mistake!

Early bird renewals generating cash

An early bird renewal offer will generate a large response with potentially large amounts of cash. The joy is that this extra cash flow can be timed to arrive whenever you want it to.

Upgrades - turning subscriptions into a goldmine part 2

Why upgrades are big business
For some consumer and business publishers ancillary products bring in far more revenue than subscriptions. One publication I work with pulls in a multiple of 4.5 times the subscription rate.

Upgrades - turning subscriptions into a goldmine - part 1

How upgrading was invented
A few clever publishers began to re-package editorial into books and reports and sell them at a far higher price than a £2.95 ‘back issue’.

Cut-price marketing - outserts

If you bind or glue your insert to the base of the magazine front cover, you have created an outsert. An outsert is probably the most responsive in-magazine device there is.

Renewals, upgrades and extensions

As every good marketer knows, renewals are where a publisher makes his money. Here, in two steps, is how much money you make when you install a reasonably good renewal program.