Early bird renewals - handling careful spenders
The average reader knows little about how a publication makes its profit, and may object to paying early for something in order to make extra money for the publisher.
Early bird renewals generating cash
An early bird renewal offer will generate a large response with potentially large amounts of cash. The joy is that this extra cash flow can be timed to arrive whenever you want it to.
Upgrades - turning subscriptions into a goldmine part 2
Why upgrades are big business
For some consumer and business publishers ancillary products bring in far more revenue than subscriptions. One publication I work with pulls in a multiple of 4.5 times the subscription rate.
Upgrades - turning subscriptions into a goldmine - part 1
How upgrading was invented
A few clever publishers began to re-package editorial into books and reports and sell them at a far higher price than a £2.95 ‘back issue’.
Cut-price marketing - outserts
If you bind or glue your insert to the base of the magazine front cover, you have created an outsert. An outsert is probably the most responsive in-magazine device there is.
Renewals, upgrades and extensions
As every good marketer knows, renewals are where a publisher makes his money. Here, in two steps, is how much money you make when you install a reasonably good renewal program.