Upgrades - turning subscriptions into a goldmine part 2
Why upgrades are big business
For some consumer and business publishers ancillary products bring in far more revenue than subscriptions. One publication I work with pulls in a multiple of 4.5 times the subscription rate.
Upgrades - turning subscriptions into a goldmine - part 1
How upgrading was invented
A few clever publishers began to re-package editorial into books and reports and sell them at a far higher price than a £2.95 ‘back issue’.
Renewals, upgrades and extensions
As every good marketer knows, renewals are where a publisher makes his money. Here, in two steps, is how much money you make when you install a reasonably good renewal program.