Zen subscriptions marketing
To the novice subscription marketer, there are many possibilities. To the expert, just one …
Online advertising - Haymarket and Google
Classified advertising, like marketing, is a backwater zone for most magazine publishers – its potential is neither fully understood nor exploited. Except by Haymarket ..
Autoresponders - how they work
An autoresponder is one of the most effective marketing tools a publisher can own. Combined with a series of free subscriber newsletters written to promote your products, you can build a stronger, more lasting relationship with your customers and increase your income too. It’s subscription marketing at it’s easiest.
7 top ideas for marketing during a recession
In the USA, the recession is putting more pressure than ever on subscription conversions and renewals. Here is some advice from subscription marketing pros on strategies for tough economic times.
Subscriptions Strategy special offer
Extreme Marketing! —- raise your subscriptions marketing and grow circulation to a new level for 2009!
Building email lists fast
Here is a great example of how to combine long copy with ruthless email-capture techniques.
Fundraising by Barack Obama and Hillary Clinton
Barack Obama, US presidential candidate, has attracted much more funding than his opponent Hillary Clinton – around 23% more. How? By some basic online-marketing. His team uses the Internet to appeal to new and individual donors. It’s simple direct marketing at its best.
Fundraising with Obama
Over I go to Arkansas USA to talk to one of Barack Obama’s election volunteers. He tells me how wonderful Obama’s marketing is. Never mind all that – every Tom Dick and Harry can get that from newspapers and TV. What marketing tricks is Obama pulling?
Subscription marketing tips from SIPA
Peter Hobday attended the Specialized Information Publishers Association for Subscriptions Strategy and lifted lots of subscription marketing tips. “The great thing about these events is the format. It’s quite informal, with a whole lot of round table sessions you can choose from on the day.” The next SIPA conference is on 8 and 9 July 2008.
What publishing and politics have in common
Look at political fundraising today and you’ll recognise a number of familiar publishing and direct marketing techniques. All current US Democratic and Republican candidates, for example, offer donors what we publishers call a Continuous Credit Card payment option (CCC).