Not another paywall survey from PaidContent!?
I suppose with a name like paidContent:uk, you have to say something about The Times newspaper’s attempts to make their paywall profitable. But to take a survey?! This one is no use whatsoever. And they’ve even got their maths wrong!
Subscription marketing tips
Peter Hobday attends conferences and seminars for Subscriptions Strategy and lifts lots of subscription marketing tips. “The great thing about these events is the information you collect. But you have to talk to the right people and forget those speakers who are just there to entertain.”
Specialized information publishing
There are now many thousands of information publishing websites where once there were just a few – because, for most, the cost of entry into website publishing has dropped to almost zero. But most of these specialist information publishers lack the vital ingredient: marketing.
Without marketing, those information websites will simply wither and die. Even big publishers with established marketing departments are finding it tough to make money through their websites. But they keep their websites going through vanity.
Subscription site benchmark report 2010
The first 100% research-based guide for subscription, membership and paid content sites. Discover what social media and marketing tactics are working as you learn about online subscription trends, best practices, pricing models and conversion rates across all kinds of markets.
Come on Cosmo!
Cosmo free e-letter sign-ups have just jumped from 30,000 to 84,399. But it took them 11 months to send a subscription promotion out!
Paid content: the end of free websites
Cost cutting and creativity do not have to be mutually exclusive: you can reduce costs creatively whilst increasing efficiency. The first rule is to go where the money is – and the money has moved from traditional media: advertising pages are dropping by up to 40% year on year. Paid content is the business model to examine.
Zen subscriptions marketing
To the novice subscription marketer, there are many possibilities. To the expert, just one …
Online advertising - Haymarket and Google
Classified advertising, like marketing, is a backwater zone for most magazine publishers – its potential is neither fully understood nor exploited. Except by Haymarket ..
Autoresponders - how they work
An autoresponder is one of the most effective marketing tools a publisher can own. Combined with a series of free subscriber newsletters written to promote your products, you can build a stronger, more lasting relationship with your customers and increase your income too. It’s subscription marketing at it’s easiest.
7 top ideas for marketing during a recession
In the USA, the recession is putting more pressure than ever on subscription conversions and renewals. Here is some advice from subscription marketing pros on strategies for tough economic times.