Building email lists fast
Here is a great example of how to combine long copy with ruthless email-capture techniques.
Fundraising by Barack Obama and Hillary Clinton
Barack Obama, US presidential candidate, has attracted much more funding than his opponent Hillary Clinton – around 23% more. How? By some basic online-marketing. His team uses the Internet to appeal to new and individual donors. It’s simple direct marketing at its best.
Subscription marketing tips from SIPA
Peter Hobday attended the Specialized Information Publishers Association for Subscriptions Strategy and lifted lots of subscription marketing tips. “The great thing about these events is the format. It’s quite informal, with a whole lot of round table sessions you can choose from on the day.” The next SIPA conference is on 8 and 9 July 2008.
What publishing and politics have in common
Look at political fundraising today and you’ll recognise a number of familiar publishing and direct marketing techniques. All current US Democratic and Republican candidates, for example, offer donors what we publishers call a Continuous Credit Card payment option (CCC).
MarketingObama.com
Marketing is the central and most important element in any business, especially the business of politics.
Whatever you are launching, the key marketing principles remain the same. The quality of these four little things will determine the success of the launch ..
Why is Barack Obama's sales message stronger?
Politicians are accomplished, highly professional sales people. Their job is to sell themselves to the electorate, media and their party leaders. So … how are they doing it?
How Obama and Clinton ask for money
There are significant and interesting differences to how Obama and Clinton raise money. Both make mistakes in their fundraising, but some are tiny, some are HUGE.
List management and Content Management Systems: CMS
A review of list managers !Shopping Cart and Aweber.com and open source CMS packages DotNetNuke and Drupal
Pay Per Click advertisements - high paying key words
I liked this article about making money from Pay Per Click advertisements such as Google AdSense. There are now tens of thousands of new websites out there with the sole aim of attracting pay-per-click ads
Website copywriters
Once-upon-a-time, a company would ask a copywriter to produce a direct mail pack and then send it out to people on a list. That’s the kind of mail you receive from the likes of Reader’s Digest magazine.