Specialized information publishing
There are now many thousands of information publishing websites where once there were just a few – because, for most, the cost of entry into website publishing has dropped to almost zero. But most of these specialist information aers lack the vital ingredient: marketing.
Without marketing, those information websites will simply wither and die. Even big publishers with established marketing departments are finding it tough to make money through their websites. But they can keep their websites going through vanity.
Subscription marketing tips from SIPA
Peter Hobday attended the Specialized Information Publishers Association for Subscriptions Strategy and lifted lots of subscription marketing tips. “The great thing about these events is the format. It’s quite informal, with a whole lot of round table sessions you can choose from on the day.” The next SIPA conference is on 8 and 9 July 2008.
Why is your subscription rate so low? Part 1
‘The value of a product is measured by how much someone is prepared to pay for it.’
Although most of us have will have heard that age-old maxim, it is, unfortunately, almost universally ignored by publishers.
The copywriter’s secret agenda - AA Gill and Michael Winner
The two top food and restaurant writers at the Sunday Times are AA Gill and Michael Winner. They are the paper’s star columnists. But what do these top writers actually write about? Read on to discover why copywriters and food critics have much in common ..