How copywriters sell using fear and greed
Copywriter Peter Hobday creates ‘long letters’ to sell all kinds of stuff: books, newsletters, magazines and other products. So how do you motivate prospects to buy with a sixteen page letter? Who on earth will read it all? Well – you’ll be surprised..
This article explains how a well-crafted ‘long letter’ can get people to do almost anything – even, as Tony Blair discovered, send us to war
Subscriptions Strategy case studies
Here you’ll find in-depth analysis of effective publishing techniques from Subscriptions Strategy. Our illustrated case studies from publishers will increase your market share and build sales.
The Economist in the USA
Here are some interesting calculations on the kind of return on investment The Economist’s marketing blitz in the USA is likely to achieve (not very much).
Consumer magazine websites
Here’s an analysis of what the UK’s biggest-selling magazines are doing online. The analysis points to a clear conclusion – the bigger the market sector (in terms of magazine sales), the less the sector has developed its online offering.