Monthly consumer magazine sales are dropping 10% or more each year.
The big publishers respond by increasing cover prices by around 5% year on year. But itâ€™s not working. Overall income continues to drop. Meanwhile newstrade wastage increases.
Cosmopolitan, Good Housekeeping, House Beautiful, Esquire, Harpers Bazaar, Zest, She and other magazines are discounting up to 70%, selling their magazines like airline tickets. Falling sales is a problem for the marketers to solve. Unfortunately, their moves are sabotaged by bosses who ignore basic marketing principles.
Copywriter Peter Hobday creates ‘long letters’ to sell all kinds of stuff: books, newsletters, magazines and other products. So how do you motivate prospects to buy with a sixteen page letter? Who on earth will read it all? Well – you’ll be surprised..
This article explains how a well-crafted â€˜long letterâ€™ can get people to do almost anything – even, as Tony Blair discovered, send us to war
Here you’ll find in-depth analysis of effective publishing techniques from Subscriptions Strategy. Our illustrated case studies from publishers will increase your market share and build sales.
Here are some interesting calculations on the kind of return on investment The Economistâ€™s marketing blitz in the USA is likely to achieve (not very much).
Here’s an analysis of what the UKâ€™s biggest-selling magazines are doing online. The analysis points to a clear conclusion – the bigger the market sector (in terms of magazine sales), the less the sector has developed its online offering.