â€œThatâ€™s way too much money to charge for an email campaign. Itâ€™s not hard to put a few graphics in an email.â€
Do buttons get clicked more than text links? Here’s a case study carried out by Aweber, providers of autoresponder services to website owners. The test shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
An autoresponder is one of the most effective marketing tools a publisher can own. Combined with a series of free subscriber newsletters written to promote your products, you can build a stronger, more lasting relationship with your customers and increase your income too. It’s subscription marketing at it’s easiest.
Here is a great example of how to combine long copy with ruthless email-capture techniques.
This is a copywriting case study. The product being promoted is published by the Peak Performance newsletter. The following promotion was sent by email to athletes and sports people registering on the Peak Performance website.
Register now for access to our confidential area where you can download example mailings that are working now, both via the internet and direct mail.