Email campaign too expensive?

“That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.”

Text link vs button

Do buttons get clicked more than text links? Here’s a case study carried out by Aweber, providers of autoresponder services to website owners. The test shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.

Autoresponders - how they work

An autoresponder is one of the most effective marketing tools a publisher can own. Combined with a series of free subscriber newsletters written to promote your products, you can build a stronger, more lasting relationship with your customers and increase your income too. It’s subscription marketing at it’s easiest.

Shortcut Confidential promotion

Building email lists fast

Here is a great example of how to combine long copy with ruthless email-capture techniques.

Peak Performance newsletter

This is a copywriting case study. The product being promoted is published by the Peak Performance newsletter. The following promotion was sent by email to athletes and sports people registering on the Peak Performance website.

Confidential: the best and worst in subscriptions marketing

Register now for access to our confidential area where you can download example mailings that are working now, both via the internet and direct mail.