Subscriptions Marketing Best Practice
Our new Marketing Best Practice website covers each aspect of Internet marketing, email and online marketing and publishing, website marketing, magazine, newsletter, subscriptions and membership marketing, with illustrations showing how to apply each technique.
Paid content and silly surveys
The number of paid-content surveys to date that we know of is eight. Eight silly surveys and a total waste of money. This kind of hypothetical ‘Would you pay?’ question isn’t suitable for a general survey and it isn’t really valid for any kind of discussion forum.
What response can you expect?
The results of direct marketing tests I have seen over the years have been pretty consistent, and are laid out here.
Best practice marketing
Because most publishers now have an Internet presence, direct marketing has moved to the forefront of publishing.
Once, marketing was kept as a side-show to the editorial and advertising departments of most publishers – because copy and advertisement sales pulled in most of the revenue. That old-style publishing model is changing fast …
How publishing models will change
A good marketer makes business seem simple, but it’s a rare talent. The right way to do business does not often coincide with how a publishing company is run. Intelligent people make mistakes just as thick people do, only bigger because more people believe in them.
Zen subscriptions marketing
To the novice subscription marketer, there are many possibilities. To the expert, just one …
Dealing with brokers: how to rent lists
How do you choose a mailing list? How do you choose a list broker? What are the most important things to include in your checklist? Here are the answers
Why copywriters must convey the truth
Frank Sinatra, Drayton Bird, David Ogilvy and Peter Hobday all agree: your words must be believed or they won’t sell much product
What is a subscription copywriter?
What does a subscription copywriter do? How different from ordinary copywriting is subscription copywriting? There are, broadly, two kinds of copywriters: business copywriters and marketing copywriters. A subscription copywriter must go a step further than these chaps . . .
Publishing in a recession
Now that we are in a recession, what’s the best strategy for publishers and marketers? Here’s some subscription marketing advice we gave in the Subscriptions Strategy newsletter back in January 2008: