Warfare Marketing: lessons from General George S Patton
U S Army photo
General George S Patton is widely considered the best field commander of World War II and was certainly the officer most feared by the Germans. His success was based on rapid offensive action and an understanding of how people react in the field. Patton’s principles of warfare can be – and are – applied to great effect in marketing today.
Is yours a strategic marketing organisation?
When acquisitive chief executive Julian Turner of Electric Word assesses a publisher, one of the key measurements is its approach to marketing.
Fundraising by Barack Obama and Hillary Clinton
Barack Obama, US presidential candidate, has attracted much more funding than his opponent Hillary Clinton – around 23% more. How? By some basic online-marketing. His team uses the Internet to appeal to new and individual donors. It’s simple direct marketing at its best.
Should editors be marketers too?
Stacy Morrison, editor of Redbook is helping readers ‘protect’ their children from her articles about sex.
But believe me, the average teenager needs no such ‘protection’. This is all about protecting embarrassed parents.
What publishing and politics have in common
Look at political fundraising today and you’ll recognise a number of familiar publishing and direct marketing techniques. All current US Democratic and Republican candidates, for example, offer donors what we publishers call a Continuous Credit Card payment option (CCC).
Why marketing rules, like the Kalashnikov, don't change
Can we simplify subscription marketing? It’s clever to be simple. A genius is able to simplify many complicated things, even circulation marketing. Here’s a lesson from Mikhail Kalashnikov
MarketingObama.com
Marketing is the central and most important element in any business, especially the business of politics.
Whatever you are launching, the key marketing principles remain the same. The quality of these four little things will determine the success of the launch ..
Why is Barack Obama's sales message stronger?
Politicians are accomplished, highly professional sales people. Their job is to sell themselves to the electorate, media and their party leaders. So … how are they doing it?
27 ways to maximise profits from a mailing list - part 1
Learn how to lift response, decrease costs and avoid problems with your mailing lists. Here are insider tips for publishers and copywriters from the leading mailing list owner and manager in its field.
How to quadruple your business - the three levels of copywriting
What does a copywriter do? You can divide copywriters into a basic three-level hierarchy. Here we show what it takes to work at the highest most lucrative level as we redesign a credit card promotion for the Capital One Visa card