Is your loose insert intrusive?
We explain how to make a seemingly innocuous common-place card measuring 6×4 inches into an intrusive and effective builder of market share. This is subscriptions marketing advice at its best.
What does a marketing brochure do?
A lot of thought must go into a brochure, because the copy and design need to complement each other. Effective design adds to, and is part of, the copy’s sales message, so the two processes have to be undertaken in tandem.
Should a writer be paid more than a car mechanic?
This song is for all you car-owning copywriters who have ever had to pay a garage mechanic more than you charge for copy.
Marketing vs sales
At a recent seminar on marketing for publishers, I asked the 150 people in the audience: “How many people here have a sales background or any sales training?”
How copywriters sell using fear and greed
Copywriter Peter Hobday creates ‘long letters’ to sell all kinds of stuff: books, newsletters, magazines and other products. So how do you motivate prospects to buy with a sixteen page letter? Who on earth will read it all? Well – you’ll be surprised..
This article explains how a well-crafted ‘long letter’ can get people to do almost anything – even, as Tony Blair discovered, send us to war
How to quadruple your business - the three levels of copywriting
What does a copywriter do? You can divide copywriters into a basic three-level hierarchy. Here we show what it takes to work at the highest most lucrative level as we redesign a credit card promotion for the Capital One Visa card
15 subscription marketing clichés and other crap
Here are some examples of the kind of copy clichés you’ll find in subscription marketing promotions – maybe on your desk at some point. The problem is that each could be used for almost any business promotion – and often are.
Please don’t use these for your publication!
Creating classified ads
One of the most lucrative areas of publishing is classified advertising. It’s a place where you can see a thriving marketplace in action. It’s all there on the page – the successful traders and the advertisements that bring in their money. Very instructive.
For a copywriter, it’s also very lucrative …
Current events can boost response
Linking your subscription marketing to a current event can have a wondrous effect on response. Peter Hobday shows how a copywriter can use a big event to sell a newsletter.
Bad Copy from Broadsystem
Caroline Worboys, CEO of Broadsystem may work for a great company – but can their clients understand them?