Creating long copy is expensive. But should subscription copywriting have a limit? At the heart of the issue for most publishers (or any business for that matter) lies the question: “Will my marketing budget run to commissioning long copy for my subscription marketing? And will it work?”
For those who still doubt, here is your answer.
Here we have four intelligent media amateurs: Janet Street Porter, Peter Jay, Andrew Neil and Andreas Whittam Smith.
Experienced publishers succeed through drawing together a community of three elements: audience, advertisers and the product. These four show how difficult that can be.
Here you’ll find in-depth analysis of effective publishing techniques from Subscriptions Strategy. Our illustrated case studies from publishers will increase your market share and build sales.