When you’re marketing subscriptions, the most difficult part of the publisher’s task is to ask for the order — to ‘close the sale’. This is what the coupon does. Here’s a template.
A lazy or inexperienced copywriter will often major on a tired concept such as “An excellent reference book….very useful for busy managers”. Here’s how to use testimonials to sell your product.
A copywriter has a hidden agenda: he or she is not writing about your publication but about your reader and what interests him. To show what I mean I have illustrated a promotion selling subscriptions to a sports training newsletter.
Put these devices in your direct mail coupons to turn an average subscription marketing promotion into a star performer.
The two top food and restaurant writers at the Sunday Times are AA Gill and Michael Winner. They are the paperâ€™s star columnists. But what do these top writers actually write about? Read on to discover why copywriters and food critics have much in common ..
Once-upon-a-time, a company would ask a copywriter to produce a direct mail pack and then send it out to people on a list. That’s the kind of mail you receive from the likes of Reader’s Digest magazine.
A well-crafted sales letter or marketing letter can have an extraordinary result. This is why copywriters are paid so much for their work – far more, for example, than famous fiction authors.