Subscriptions Strategy - free trial
The Subscriptions Strategy newsletter carries International case studies of the very best marketing for publishers around: for the Internet, newsletters, books, websites and magazines etc. You can order 3 sample issues now to ‘test drive’ on free trial.
Subscriptions Marketing Best Practice
Our new Marketing Best Practice website covers each aspect of Internet marketing, email and online marketing and publishing, website marketing, magazine, newsletter, subscriptions and membership marketing, with illustrations showing how to apply each technique.
Why subscription marketing?
All the current hot discussions on website business models, paid content, converting free-to-paid magazines, charging for news audience development etc., come back to one thing: subscriptions marketing.
Poor subscription marketing can kill
Creating a direct mail pack, landing page and series of email promotions are all vital steps in subscriptions marketing. All other promotions follow – loose inserts, billing, upgrade and renewal series etc. To survive, they all need to be good.
Subscriptions Strategy - direct publishing
The Subscriptions Strategy newsletter publishes International case studies of the very best marketing around: for the Internet, newsletters, books, websites and magazines etc. All have been tested in the marketplace and will boost revenue. It’s all on free trial today.
7 top ideas for marketing during a recession
In the USA, the recession is putting more pressure than ever on subscription conversions and renewals. Here is some advice from subscription marketing pros on strategies for tough economic times.
Subscriptions Strategy special offer
Extreme Marketing! —- raise your subscriptions marketing and grow circulation to a new level for 2009!
Drayton Bird on selling subscriptions
Having been in the industry for over forty years, Drayton Bird has seen at first hand the best, and worst, of subscriptions marketing. In 1982 he wrote Commonsense Direct Marketing, seen by many as THE industry textbook. Here he reviews his life in subs
The Expert Subscriptions Marketer
In this article you will learn about:
- Budgeting for subscriptions growth
- Establishing a subscriptions upgrade programme
- How upgrading took over from selling back issues
- How to charge different subscription rates for the same product
- Why upgrades are big business
- How specialist publishers can build market share fast
- How to price test to lift revenue
- Why publishers can’t rely on advertising or newstrade revenue
Marketing budgets and freedom
Supposing you decide to commission and run a subscriptions campaign for a publication. You have decided that you want to grow (or sustain) circulation and there’s no better way.
Without going any further I can tell you now, before you begin, that you’ll FAIL. Now read this subscriptions marketing advice.