What makes a good subscriptions copywriter? How do you distinguish bad copy from good? How can you lift website sales from mediocre to highly profitable? Click on the headline above and download our free book today!
You canâ€™t Google the truth. Newspapers and websites are pretty useless for information. Most editorial pieces either miss crucial facts or are pre-manufactured. Opinion pieces are also mostly claptrap*. But as a copywriter and marketer, I find newspapers and the internet useful. How?
Have you ever tried sending out a mailing containing a free copy of your publication with an invitation to subscribe? What was the response like? Probably lousy. No matter how good your magazine is, few ordered a subscription.
We have just launched our new web-based Sales Letter Wizard: 12 easy steps to professional-class sales letters. Try it out today
This song is for all you car-owning copywriters who have ever had to pay a garage mechanic more than you charge for copy.
If you want to see how easy it is to create a poor sales letter, here is one from Esquire, with six pointers so you can spot one yourself. There is also a link to see bad copy in action ..
Register now for access to our confidential area where you can download example mailings that are working now, both via the internet and direct mail.
The new WizardwordzÂ© Sales Letter Wizard is an easy-to-use piece of software that shows you how to create professional direct marketing sales letters in 12 steps
When Drayton Bird asked to test-drive our new Sales Letter Wizard, I was very pleased. Drayton is the UK’s leading copywriter and direct marketer and author of the biggest-selling books on the subject.