Should a writer be paid more than a car mechanic?
This song is for all you car-owning copywriters who have ever had to pay a garage mechanic more than you charge for copy.
How to avoid writing a poor sales letter
If you want to see how easy it is to create a poor sales letter, here is one from Esquire, with six pointers so you can spot one yourself. There is also a link to see bad copy in action ..
Confidential: the best and worst in subscriptions marketing
Register now for access to our confidential area where you can download example mailings that are working now, both via the internet and direct mail.
How to write an effective sales letter
The new Wizardwordz© Sales Letter Wizard is an easy-to-use piece of software that shows you how to create professional direct marketing sales letters in 12 steps
Testing the new Sales Letter Wizard
When Drayton Bird asked to test-drive our new Sales Letter Wizard, I was very pleased. Drayton is the UK’s leading copywriter and direct marketer and author of the biggest-selling books on the subject.
Try the New Sales Letter Wizard
We have just launched our new web-based Sales Letter Wizard: 12 easy steps to professional-class sales letters. Try it out today