Media Week closes - no classified advertising


The original idea for Media Week was being touted around to prospective investors around 1981. The idea was to achieve a broad advertising base to take on The Guardian. But something went badly wrong …

Google - just another publisher

When publishers discuss Google, they are mostly concerned with search engine optimisation and copyright issues. They see Google as a way of distributing and publicising their web offerings, or as a competitor. Those publishers are missing the point.

Best practice marketing

Because most publishers now have an Internet presence, direct marketing has moved to the forefront of publishing.
Once, marketing was kept as a side-show to the editorial and advertising departments of most publishers – because copy and advertisement sales pulled in most of the revenue. That old-style publishing model is changing fast …

How publishing models will change

A good marketer makes business seem simple, but it’s a rare talent. The right way to do business does not often coincide with how a publishing company is run. Intelligent people make mistakes just as thick people do, only bigger because more people believe in them.

Online advertising - Haymarket and Google

Classified advertising, like marketing, is a backwater zone for most magazine publishers – its potential is neither fully understood nor exploited. Except by Haymarket ..

How much does a subscriptions copywriter cost?


A subscriptions marketing copywriter delivers far more than just copy. His marketing advice can include techniques for all kinds of profit building and cost reduction ..

Press Gazette closes: no marketing

There is a lot of affection in publishing for what has always been known as the UK Press Gazette. More than one publisher thought he could buy-it-up-and-turn-it-around. Media magazines, like local newspapers have terminal problems

Lies publishers tell themselves to avoid marketing

Business plans are easy. You set out your projected revenue and estimate the costs to deliver your product.

Publishers who put forward business plans without a marketing plan are usually rejected by company directors, seasoned investors, bankers, accountancy firms, other publishers and successful entrepreneurs. That is understandable. But why are most marketing plans flawed?

Publishing in a recession


Now that we are in a recession, what’s the best strategy for publishers and marketers? Here’s some subscription marketing advice we gave in the Subscriptions Strategy newsletter back in January 2008:

The Expert Subscriptions Marketer

In this article you will learn about:

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