Why is your subscription rate so low? Part 2
A marketer must remain in touch with the nature and size of his market in order to set his price. He must set his price by regular sighting shots, otherwise he cannot have an accurate measure.
Why is your subscription rate so low? Part 1
‘The value of a product is measured by how much someone is prepared to pay for it.’
Although most of us have will have heard that age-old maxim, it is, unfortunately, almost universally ignored by publishers.