Creating effective advertisements- part 2
Most of the copy you see in an advertisement today describes the features that appear in the publication, so it’s not benefit driven.
Offering a benefit lifts response. Here’s a headline that worked very well …
How much does a subscriptions copywriter cost?
A subscriptions marketing copywriter delivers far more than just copy. His marketing advice can include techniques for all kinds of profit building and cost reduction ..
Why copywriters must convey the truth
Frank Sinatra, Drayton Bird, David Ogilvy and Peter Hobday all agree: your words must be believed or they won’t sell much product
What is a subscription copywriter?
What does a subscription copywriter do? How different from ordinary copywriting is subscription copywriting? There are, broadly, two kinds of copywriters: business copywriters and marketing copywriters. A subscription copywriter must go a step further than these chaps . . .
Does long copy pull in more subscribers?
Creating long copy is expensive. But should subscription copywriting have a limit? At the heart of the issue for most publishers (or any business for that matter) lies the question: “Will my marketing budget run to commissioning long copy for my subscription marketing? And will it work?”
For those who still doubt, here is your answer.
Creating effective incentives
The team at Subscriptions Strategy will create incentives to help promote your subscriptions.
We produce books, reports, white papers and workbooks from your back issues, so no editorial costs are incurred. These products can also be sold to increase the lifetime value of your subscribers and other lists.
Is your loose insert intrusive?
We explain how to make a seemingly innocuous common-place card measuring 6×4 inches into an intrusive and effective builder of market share. This is subscriptions marketing advice at its best.
What does a marketing brochure do?
A lot of thought must go into a brochure, because the copy and design need to complement each other. Effective design adds to, and is part of, the copy’s sales message, so the two processes have to be undertaken in tandem.
Should a writer be paid more than a car mechanic?
This song is for all you car-owning copywriters who have ever had to pay a garage mechanic more than you charge for copy.
Marketing vs sales
At a recent seminar on marketing for publishers, I asked the 150 people in the audience: “How many people here have a sales background or any sales training?”