How much does a subscriptions copywriter cost?
A subscriptions marketing copywriter delivers far more than just copy. It’s a sales job. ‘Subscriptions copywriting’ can include techniques for all kinds of profit building and cost reduction ..
Website marketing: the two big downsides!
If we accept that the purpose of marketing is to win and keep customers, then subscriptions and membership marketing answer the two big downsides to that aim, especially for new or expanding businesses …
Peter Hobday
Peter Hobday, subscriptions copywriter and founder and managing director of Subscriptions Strategy, runs his own successful publishing company – and so keeps up with what works in today’s rapidly changing marketplace.
PPA Customer Direct awards: what a shame!
If the Periodical Publishers Association were awarding prizes for fiction, Julian Barnes wouldn’t have won. Sounds amazingly unfair, but it’s true. The PPA award would not have gone to the author, but to Jonathan Cape, the publisher.
Renewals: upgrading your subscribers
The best subscription renewal series start when the subscriber first comes aboard. Here is a label carrier we created to go out to first time subscribers.
What has the Economist got to do with fish?
If you don’t explain what’s special about your product, how
can you expect to attract long-term readers? How can you expect
them to pay a reasonable rate for a subscription? People pay for benefits and you should charge what your words are worth.
15 subscription marketing clichés and other crap
Here are some examples of the kind of copy clichés you’ll find in subscription marketing promotions – maybe on your desk at some point. The problem is that each could be used for almost any business promotion – and often are.
Please don’t use these for your publication!
7 most common copywriting mistakes
This is a great article from Marketing Experiments, showing some spectacular lifts in response to landing pages, buttons and copy.
Peter Hobday on copywriting
As a leading copywriter, it would be easy for me to sit here and write a nice long article about how good I am at my job. After all, making a product or service look really good is what copywriters do.
But I won’t because that is really up to others to decide.
So I thought I would put down a few quotes from clients. These are people who use Subscriptions Strategy for email promotions, website promotions, direct mail packs and training sessions etc. The quotes have not been doctored or cut!
How to get an expert to talk
You can’t Google the truth. Newspapers and websites are pretty useless for information. Most editorial pieces either miss crucial facts or are pre-manufactured. Opinion pieces are also mostly claptrap*. But as a copywriter and marketer, I find newspapers and the internet useful. How?