Your job description is probably phony!

Being revenue-orientated is top of the marketing remit, but is usually, for some strange reason, way down on the list on the job description – if it’s there at all. Here’s a recent job description I came across:

Text link vs button

Do buttons get clicked more than text links? Here’s a case study carried out by Aweber, providers of autoresponder services to website owners. The test shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.

Discount marketing goes nowhere!


Yes, discount marketing goes nowhere! The major magazine brands have, alas, been giving discounts and free trials for years, through the biggest and longest boom period in the UK’s history. Now they are stuck in their own quagmire!

Media Week closes - no classified advertising


The original idea for Media Week was being touted around to prospective investors around 1981. The idea was to achieve a broad advertising base to take on The Guardian. But something went badly wrong …

Subscriptions Strategy - direct publishing


The Subscriptions Strategy newsletter publishes International case studies of the very best marketing around: for the Internet, newsletters, books, websites and magazines etc. All have been tested in the marketplace and will boost revenue. It’s all on free trial today.

Does long copy pull in more subscribers?

Creating long copy is expensive. But should subscription copywriting have a limit? At the heart of the issue for most publishers (or any business for that matter) lies the question: “Will my marketing budget run to commissioning long copy for my subscription marketing? And will it work?”
For those who still doubt, here is your answer.

Shortcut Confidential promotion

Beware the intelligent media amateur


Here we have four intelligent media amateurs: Janet Street Porter, Peter Jay, Andrew Neil and Andreas Whittam Smith.

Experienced publishers succeed through drawing together a community of three elements: audience, advertisers and the product. These four show how difficult that can be.

Subscriptions Strategy case studies

Here you’ll find in-depth analysis of effective publishing techniques from Subscriptions Strategy. Our illustrated case studies from publishers will increase your market share and build sales.

Chicken chuck recipe