Press Gazette closes: no marketing
There is a lot of affection in publishing for what has always been known as the UK Press Gazette. More than one publisher thought he could buy-it-up-and-turn-it-around. Media magazines, like local newspapers have terminal problems
15 subscription marketing clichés and other crap
Here are some examples of the kind of copy clichés you’ll find in subscription marketing promotions – maybe on your desk at some point. The problem is that each could be used for almost any business promotion – and often are.
Please don’t use these for your publication!
Copywriting - using testimonials
A lazy or inexperienced copywriter will often major on a tired concept such as “An excellent reference book….very useful for busy managers”. Here’s how to use testimonials to sell your product.
How to avoid writing a poor sales letter
If you want to see how easy it is to create a poor sales letter, here is one from Esquire, with six pointers so you can spot one yourself. There is also a link to see bad copy in action ..
Bad Copy from Broadsystem
Caroline Worboys, CEO of Broadsystem may work for a great company – but can their clients understand them?