Deprecated: Function set_magic_quotes_runtime() is deprecated in /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php on line 14

Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/lib/txplib_misc.php on line 1447

Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/lib/txplib_misc.php on line 1448

Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/publish/atom.php on line 185

Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/publish/atom.php on line 232

Warning: Cannot modify header information - headers already sent by (output started at /home/anthonyh/public_html/phobday/textpattern/lib/txplib_db.php:14) in /home/anthonyh/public_html/phobday/textpattern/publish/atom.php on line 244
Subscriptions Strategy - publishing Subscriptions and membership copywriting tag:www.subscriptionsstrategy.co.uk,2005:190b16c8357ad1b075068fb939986357/publishing Textpattern 2014-07-08T06:20:24Z Anthony anthonyhobday@gmail.com http://www.subscriptionsstrategy.co.uk/ Peter Hobday 2012-01-24T18:51:22Z 2012-08-25T21:23:34Z How much does a subscriptions copywriter cost? tag:www.subscriptionsstrategy.co.uk,2008-05-05:190b16c8357ad1b075068fb939986357/b689c097b6a095e44484fc595922a080
A subscriptions marketing copywriter delivers far more than just copy. It’s a sales job. ‘Subscriptions copywriting’ can include techniques for all kinds of profit building and cost reduction ..

]]>
Peter Hobday 2011-07-08T13:12:07Z 2011-09-24T13:37:47Z Is your MD a direct marketer? tag:www.subscriptionsstrategy.co.uk,2011-07-08:190b16c8357ad1b075068fb939986357/a98ac1b61dc022d881682de208ded85b Debates about the future of publishing rage on. But no one is confronting the major issue: today’s publishing MDs are no longer fit for purpose.

]]>
Peter Hobday 2011-07-06T18:04:50Z 2011-09-24T13:38:26Z How to promote yourself tag:www.subscriptionsstrategy.co.uk,2011-07-06:190b16c8357ad1b075068fb939986357/a3b05efcafdd40efb748566fc8acf475 How well do you communicate with other departments in your organisation? I’m not talking about social communications, but discussing your departmental business. Do you, like so many, keep what and how you do it a closely guarded secret?

]]>
Peter Hobday 2011-02-18T18:27:58Z 2011-09-24T13:42:44Z Why aren't publishers marketing ? tag:www.subscriptionsstrategy.co.uk,2011-02-18:190b16c8357ad1b075068fb939986357/333450fa7c44e182bdffefa458769274 What happens when you visit a main media website? Most won’t even bother to ask for your name and address. Even if you subscribe they are unlikely to try and sell you another product.

]]>
Peter Hobday 2010-11-24T20:16:49Z 2011-09-24T13:43:42Z Lies publishers tell themselves to avoid marketing tag:www.subscriptionsstrategy.co.uk,2008-03-22:190b16c8357ad1b075068fb939986357/b4a3d24c2985ec5102a46a44d552230d Business plans are easy. You set out your projected revenue and estimate the costs to deliver your product.

Publishers who put forward business plans without a marketing plan are usually rejected by company directors, seasoned investors, bankers, accountancy firms, other publishers and successful entrepreneurs. That is understandable. But why are most marketing plans flawed?

]]>
Peter Hobday 2010-10-04T21:57:15Z 2011-09-24T13:44:42Z Launching? Test, then kill it tag:www.subscriptionsstrategy.co.uk,2010-10-04:190b16c8357ad1b075068fb939986357/6ccb815cdbf0d0bb0c7ff614a58dc52a Sounds negative? It’s not. Long-term research shows around four out of five launches will fail, so ‘test then kill’ is what an experienced marketer expects to do with the majority of his launch ideas.

]]>
Peter Hobday 2010-08-21T13:54:25Z 2011-03-11T19:18:09Z Consultant marketing advisor wanted tag:www.subscriptionsstrategy.co.uk,2010-08-21:190b16c8357ad1b075068fb939986357/075f65a589e57ab0be48314a8a30ff79 The Subscriptions Strategy newsletter and website is the UKs major source of marketing information and advice for publishers. We are currently looking for a marketer to join our panel of editorial contributors.

]]>
Peter Hobday 2010-04-27T16:16:58Z 2011-09-24T13:56:55Z What's bugging the subscriptions marketers? tag:www.subscriptionsstrategy.co.uk,2010-04-27:190b16c8357ad1b075068fb939986357/ad8e61546e5195b904787d9c7c7eb20f The marketers I speak to always complain of the same two things ..

]]>