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Subscriptions Strategy - publications Subscriptions and membership copywriting tag:www.subscriptionsstrategy.co.uk,2005:190b16c8357ad1b075068fb939986357/publications Textpattern 2014-07-08T06:20:24Z Anthony anthonyhobday@gmail.com http://www.subscriptionsstrategy.co.uk/ Peter Hobday 2007-05-23T22:35:03Z 2011-03-11T19:45:30Z Lift circulation - talk to your readers tag:www.subscriptionsstrategy.co.uk,2008-05-23:190b16c8357ad1b075068fb939986357/fdbafef331752fcb208cf1d61e388775

There are certain editorial subjects that lift copy sales. These often appear as special supplements or articles. This kind of editorial, when emphasised in your mailings, will boost response to new-business and renewal promotions.

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Peter Hobday 2007-04-08T16:20:00Z 2009-11-10T15:48:08Z The Economist spends $500,000 tag:www.subscriptionsstrategy.co.uk,2006-04-08:190b16c8357ad1b075068fb939986357/1e1657e2edfd787a795fd4356a817022

The Economist carried out a multi-media marketing campaign in the USA. The campaign has been the subject of a great deal of head scratching among marketers who just cannot work out the maths.

There is little doubt The Economist stands to loose around half of the $500,000 they intend to spend on the promotion.

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Peter Hobday 2006-10-05T19:09:32Z 2009-10-06T21:27:03Z Chicken chuck recipe tag:www.subscriptionsstrategy.co.uk,2009-10-05:190b16c8357ad1b075068fb939986357/94d8c8ecacef30dc62b8105f821ec56a Chicken chuck ©

Skin and chop 2 chickens. Chuck into oven tray. Sprinkle with olive oil, paprika and other red spices such as Tandoori powder. Peel and chop potatoes, carrots, onions, garlic, peppers. Chuck into chicken tray. Chuck half cup balsamic vinegar over lot. Bake for 40 minutes at 200.

© Peter Hobday.

Cooked it last night. All gone.

See chicken curry chuck at:

Chicken curry chuck

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