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Subscriptions Strategy - online-marketing Subscriptions and membership copywriting tag:www.subscriptionsstrategy.co.uk,2005:190b16c8357ad1b075068fb939986357/online-marketing Textpattern 2014-07-08T06:20:24Z Anthony anthonyhobday@gmail.com http://www.subscriptionsstrategy.co.uk/ peter 2012-01-23T18:38:25Z 2012-08-25T21:24:02Z Capturing profitable leads tag:www.subscriptionsstrategy.co.uk,2012-01-18:190b16c8357ad1b075068fb939986357/7172237a551fb663614a574c9a248370 In selling, the quality of your leads is most important. Let’s take the process step-by-step and look at how some highly successful websites are capturing and converting customers … Then we show how Top Gear has lost its way.

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peter 2011-10-29T20:28:05Z 2012-08-25T21:26:52Z Accelerated direct marketing tag:www.subscriptionsstrategy.co.uk,2011-10-27:190b16c8357ad1b075068fb939986357/db95669a63c2b534b229125f2eb18c9c Have the principles and rules that govern the process of direct marketing changed with the internet?

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peter 2011-10-26T17:25:00Z 2012-01-19T13:12:12Z EADIM - how subscription marketing builds repeat business tag:www.subscriptionsstrategy.co.uk,2011-10-26:190b16c8357ad1b075068fb939986357/5c352dd334b353e605fe8dc693017fa3 Delegates to this year’s EADIM direct marketing conference loved the idea of using a free newsletter subscription to capture and convert visitors to their website. They wanted to build all those enquiries into paying customers.

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Peter Hobday 2011-06-10T19:33:59Z 2011-09-24T13:39:56Z When not to promote! tag:www.subscriptionsstrategy.co.uk,2010-11-23:190b16c8357ad1b075068fb939986357/4b5f9970f556648ffd76ae80831a8163 Any promotions you send out via direct mail or email at a busy news time will be ignored, as minds will be on the news item, not on your promotion. So when is the best time to promote?

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Peter Hobday 2011-03-11T19:22:01Z 2011-03-18T17:41:39Z Subscription site benchmark report tag:www.subscriptionsstrategy.co.uk,2009-12-13:190b16c8357ad1b075068fb939986357/8200d0e4fc772f7c34176ca6e9dd0553
The first 100% research-based guide for subscription, membership and paid content sites. Discover what social media and marketing tactics are working as you learn about online subscription trends, best practices, pricing models and conversion rates across all kinds of markets.

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Peter Hobday 2010-07-05T12:02:18Z 2011-09-24T13:47:41Z Not another paywall survey from PaidContent!? tag:www.subscriptionsstrategy.co.uk,2010-07-05:190b16c8357ad1b075068fb939986357/68fbae985b53ed7e566bc0db23f24ea5 I suppose with a name like paidContent.uk, you have to say something about The Times newspaper’s attempts to make their paywall profitable. But to take a survey?! This one is no use whatsoever. And they’ve even got their maths wrong!

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Peter Hobday 2010-06-17T14:17:17Z 2011-09-24T13:50:03Z Subscription marketing tips tag:www.subscriptionsstrategy.co.uk,2006-06-30:190b16c8357ad1b075068fb939986357/266a07060a49f81dc43cf371d1b95a0b

Peter Hobday attends conferences and seminars for Subscriptions Strategy and lifts lots of subscription marketing tips. “The great thing about these events is the information you collect. But you have to talk to the right people and forget those speakers who are just there to entertain.”

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Peter Hobday 2010-03-08T04:49:27Z 2011-09-24T13:58:26Z Specialized information publishing tag:www.subscriptionsstrategy.co.uk,2010-03-07:190b16c8357ad1b075068fb939986357/d2795f374ce722104b66ec20f2264445 There are now many thousands of information publishing websites where once there were just a few – because, for most, the cost of entry into website publishing has dropped to almost zero. But most of these specialist information publishers lack the vital ingredient: marketing.

Without marketing, those information websites will simply wither and die. Even big publishers with established marketing departments are finding it tough to make money through their websites. But they keep their websites going through vanity.

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