Zen subscriptions marketing
25 June 2009“To the novice, there are many possibilities. To the expert, just one”
How we learn:
We learn through experience, reflection, or watching others.
Learning through reflection is the most demanding method.
Learning through experience is the most damaging.
Learning through the experience of others is the easiest.
This subscriptions marketing article was posted on the Marketing Best Practice website
All the points made in the article are derived from personal experience. 31 bullet points are provided to help the reader avoid the ‘burned fingers’ of trial and error – of wasting your marketing budget on an idea just to discover your idea is not new and the results of that market test are already documented and available.
Direct marketing is a precise craft, especially subscription marketing.
Unfortunately, common sense will not guide you through the journey – only learning will guarantee you success. Go here for the thirty-one rules to keep you happily and safely on the right path:
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