Zen subscriptions marketing
“To the novice, there are many possibilities. To the expert, just one”
How we learn:
We learn through experience, reflection, or watching others.
Learning through reflection is the most demanding method.
Learning through experience is the most damaging.
Learning through the experience of others is the easiest.
All the points made in the article are derived from personal experience. 31 bullet points are provided to help the reader avoid the ‘burned fingers’ of trial and error – of wasting your marketing budget on an idea just to discover your idea is not new and the results of that market test are already documented and available.
Direct marketing is a precise craft, especially subscription marketing.
Unfortunately, common sense will not guide you through the journey – only learning will guarantee you success. Go here for the thirty-one rules to keep you happily and safely on the right path:
Subscriptions marketing: confidential information for sale, with four special reports free of charge
The Subscriptions Strategy newsletter publishes international case studies of ‘best practice’ marketing for the Internet, websites, newsletters, books and magazines etc.
As publishers ourselves, we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.
Every issue of the Subscriptions Strategy newsletter carries examples of successful marketing.
How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.
You will also find Subscriptions Strategy a great resource for training staff in all aspects of subscriptions marketing.
Please click on the link below for instant access to your subscriptions marketing starter pack. You receive:
1. 20% off the full price of an annual 6-issue subscription to the digital edition of the Subscriptions Strategy newsletter (a saving of £40)
2. Subscription Marketing Workbook worth £33: 15 Subscriptions Marketing Innovations Every Publisher Should Know
3. Subscriptions marketing ‘rapid update’: three special Subscriptions Strategy reports worth a total of £99 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing
You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.
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