Subscriptions Marketing Best Practice
Marketing Best Practice
The essential reference website for today’s website publisher
Our new Marketing Best Practice website covers each aspect of Internet marketing, email and online marketing and publishing, website marketing, magazine, newsletter, subscriptions and membership marketing, with illustrations showing how to apply each technique. Every kind of promotion and all aspects of subscriptions marketing are included:
Internet, online, email and web marketing
- Paid content
- Website business models, subscription and other
- Home page copy
- Landing page tests
- Sign-up form – best practice
- Maximising the capture of your website visitors
- Creating an autoresponder programme to convert website registrants into subscribers
- Email marketing
- Copywriting: creating responsive sales messages for your home page
- Subscriber upgrade, renewals and billing series
- Handling design issues
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Direct mail
- Creating your first direct mail subscription promotion
- The 14 vital ingredients
- The letter – copy and format rules
- The envelope – when to print
- Publishers lift letter – response figures
- Premium gifts – which ones are hot
- Creating and testing your ‘control pack’
- The order form – how it should work
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Subscriptions and off-the-page advertisements
- The headline
- Copywriting for ads
- Using visual techniques
- Design – the crucial factor
- The coupon – avoiding mistakes
- Ensuring your advertisement stands out
- Using ‘hooks’ to gain attention
- Off-the-page premium gifts
- Format
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription marketing leaflets and card inserts
- Creating copy in miniature
- Design – where most cards fail
- Response rates – what to expect
- Media – the rarely used opportunities
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription sales letters
- The most powerful headline ever created
- The famously effective ‘long letter’
- Involvement devices that work
- Body copy – talking success
- The PS and headline – when not to use them
- Sub heads, margin notes and coloured inks
- Personalisation – when to use it
- Where to put the company logo
- Paper – what stock to use
- Format and typography
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscriptions sales brochure
- The brochure- creative approaches
- Innovative designs
- The brochure message – what it’s for
- Involvement devices to boost response
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Publishers subscription marketing tips and techniques
- Creating a billing series – copy and templates
- Tested response boosters from 10% to 50%
- Timing – avoiding common errors
- The five kinds of testimonial
- The hierarchy of benefit – a new invention you can use
- Soft Vs hard offers
- The free-trial offer
- Using discounts
- Three free issues
- The billing sequence
- Premiums – creating them
- The free prize draw
- Payment methods
- Money-back guarantees
- Speed premiums and time limits
- The two-stage subscription offer
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Rule of thumb subscriptions marketing budgets for publishers
- Financial rules of thumb
- Creating budgets from scratch
- Setting and hitting financial targets
- Calculating the value of a subscriber
- Return On Investment targets
- Lifting profitability
- Increasing subscription and membership rates painlessly
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription marketing for publishers
- Identifying a market
- Planning the launch
- Increasing market share
- Overcoming competitors
- The five year plan
- Price testing to greater profitability
- Easy ways to overcome the price barrier
- Variables – profitability vs volume
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription renewals and upgrades
- Creating an effective upgrade series, with copy and design templates
- Cross selling and up selling for publishers
- Techniques for increasing renewal rates
- Subscription renewal at inception
- Subscription renewal at birth
- Separating the men from the boys
- When to start your series
- The best renewal series ever
- Using incentives – and when not to
- Testing renewal letters
- Successful renewal carriers
- The do-nothing renewal
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription copywriting
- How to start – 14 steps to great copy
- The concept – understanding and influencing your audience
- The proposition – your prime benefit
- Tips from the great copywriters
- Determining your Unique Selling Point
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Media planning and buying
- Selecting best lists before you mail
- Choosing between loose inserts or advertisements
- In-pack promotions – arranging and creating copy
- Using an agency
- Own media
- Saving money on media
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
Subscription promotion design for publishers
- Effective design formats
- Attention grabbing devices
- Using illustrations
- Why slick doesn’t sell
- Using colour
- Fonts and typefaces
- Impact – the secret weapon
- Response-boosting tips
20 years of unique subscriptions experience
The information and procedures contained on the Marketing Best Practice website have been accumulated over 30 years of launching and publishing subscriptions-based titles, both consumer and business.
As well as completely revised and up-dated material from the Subscriptions Strategy newsletter and our workbooks, we have added a great deal of new information and the latest subscriptions marketing innovations. This information is exclusive and not available from any other source. Every relevant question of principle has been asked, considered and answered undefined with a managing director’s, publisher’s and marketer’s view of profitability in mind.
Every piece of subscription and website marketing advice has been tested, regardless of cost. Much information is known only to the most experienced subscriptions publishers – and rarely, if ever, given away!
8-second index
As publishers ourselves, we know you have little time to read material not immediately relevant to your day-to-day work. The members index feature will enable you to locate all there is to say on the subject in about 8 seconds. Here is an example:
CREATING AN ADVERTISEMENT
Instructions on how to create an advertisement: refer to it when planning your next promotion. Each piece of advice will improve response by at least 10%. We explain each technique and how to use it, with important points cross-referenced to other chapters, such as:
- Illustrated procedures
Each chapter is illustrated with example promotions that have achieved high levels of response. Guidance is given on how to construct each aspect of the promotion: the headline, body copy, coupon, offer, premium, ‘attention hooks’, pictures, illustrations and design.
- The headline and first paragraph
This describes how the first paragraph should read and how it gives the headline. Instructions are given on how copy is created and why perfect grammar is never the first consideration. The 14 point checklist is used to improve the finished effort.
- Creating the concept
The concept is the primary motor that drives copy — and the main element that makes or breaks the promotion. Readers learn how to create the kind of concept that will drive the promotion to the highest possible response levels.
- Testimonials
The five different kinds of testimonial are given, and how each effects the reader. Instructions are given on how to obtain testimonials that communicate the benefits of the publication. We introduce an effective new method, invented by us, that doesn’t require the participation of a reader.
- Getting an immediate response
Speeding up response also has the effect of increasing response. We give four different ways to persuade prospects to subscribe immediately – a device that is omitted from around 99% of all subscription promotions.
If you do not discover at least 10 techniques worth at least £1,000 each in the Marketing Best Practice website, we will refund all money paid. This is an unlimited guarantee.
Test-drive the Marketing Best Practice website today with our 7-day risk-free trial
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