Subscriptions Marketing Best Practice

Marketing Best Practice

The essential reference website for today’s website publisher

Our new Marketing Best Practice website covers each aspect of Internet marketing, email and online marketing and publishing, website marketing, magazine, newsletter, subscriptions and membership marketing, with illustrations showing how to apply each technique. Every kind of promotion and all aspects of subscriptions marketing are included:

Internet, online, email and web marketing

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Direct mail

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Subscriptions and off-the-page advertisements

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Subscription marketing leaflets and card inserts

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Subscription sales letters

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Subscriptions sales brochure

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Publishers subscription marketing tips and techniques

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Rule of thumb subscriptions marketing budgets for publishers

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Subscription marketing for publishers

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Subscription renewals and upgrades

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Subscription copywriting

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Media planning and buying

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Subscription promotion design for publishers

20 years of unique subscriptions experience

The information and procedures contained on the Marketing Best Practice website have been accumulated over 30 years of launching and publishing subscriptions-based titles, both consumer and business.

As well as completely revised and up-dated material from the Subscriptions Strategy newsletter and our workbooks, we have added a great deal of new information and the latest subscriptions marketing innovations. This information is exclusive and not available from any other source. Every relevant question of principle has been asked, considered and answered undefined with a managing director’s, publisher’s and marketer’s view of profitability in mind.

Every piece of subscription and website marketing advice has been tested, regardless of cost. Much information is known only to the most experienced subscriptions publishers – and rarely, if ever, given away!

8-second index

As publishers ourselves, we know you have little time to read material not immediately relevant to your day-to-day work. The members index feature will enable you to locate all there is to say on the subject in about 8 seconds. Here is an example:

CREATING AN ADVERTISEMENT

Instructions on how to create an advertisement: refer to it when planning your next promotion. Each piece of advice will improve response by at least 10%. We explain each technique and how to use it, with important points cross-referenced to other chapters, such as:

Each chapter is illustrated with example promotions that have achieved high levels of response. Guidance is given on how to construct each aspect of the promotion: the headline, body copy, coupon, offer, premium, ‘attention hooks’, pictures, illustrations and design.

This describes how the first paragraph should read and how it gives the headline. Instructions are given on how copy is created and why perfect grammar is never the first consideration. The 14 point checklist is used to improve the finished effort.

The concept is the primary motor that drives copy — and the main element that makes or breaks the promotion. Readers learn how to create the kind of concept that will drive the promotion to the highest possible response levels.

The five different kinds of testimonial are given, and how each effects the reader. Instructions are given on how to obtain testimonials that communicate the benefits of the publication. We introduce an effective new method, invented by us, that doesn’t require the participation of a reader.

Speeding up response also has the effect of increasing response. We give four different ways to persuade prospects to subscribe immediately – a device that is omitted from around 99% of all subscription promotions.

If you do not discover at least 10 techniques worth at least £1,000 each in the Marketing Best Practice website, we will refund all money paid. This is an unlimited guarantee.

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