Subscription marketing: loose inserts
Subscription marketing: loose inserts
In this report, you’ll learn how to:
- Get a subscriber to ‘opt in’ with an email address
- Up-sell your subscriber at conception
- Use ‘Pretty Pricing’ to present your subscription rate
- Decide how many cards to insert in a single issue
- Avoid common traps
- Make your insert cards look different
- Counter resistance to credit card payments
- Deal with credit card payment failures
- Use direct debit payments
- Create a deadline to increase response
- Explain the benefits in a small space
- Estimate when response will be highest
- Maximise effectiveness with larger inserts
- Copy an amazing high-response insert
Order now for immediate download. 16 pages A4, fully illustrated, pdf format: £33.
Peter Hobday
Subscriptions Strategy Ltd
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