Subscriptions Strategy case studies

3 February 2008

In-depth analysis of effective publishing techniques from Subscriptions Strategy

Buy Subscriptions Strategy’s illustrated case studies to increase your market share and build sales.

These marketing case studies come in pdf format. We cover websites, books, newsletters, magazines, reports, e-zines, newspapers, digital media, conferences and events (see the list below).

There are studies on marketing via the Internet, direct mail packs, loose inserts, leaflets, email campaigns, websites, email capture methods, advertisements, Google Adwords and other classified advertising.

Each study costs £30. You receive:

• Illustrated examples of successful publishers’ promotions
• Analysis of the techniques used to increase sales
• What bits to steal – how use them in your promotions
• Concepts you can borrow and adapt
• Comparisons with similar concepts and techniques
• The principles of marketing and how they are employed
• Common mistakes to avoid

Buy 5 case studies for £122 or 10 case studies for £200.

Case studies – 16 pages
Some case studies are brief examinations of a publication – like the Richard Branson magazine Event for example. The publication is used to illustrate a marketing technique. We examine and analyse other publications to show how it should be done.

Other case studies such as Reader’s Digest are so detailed they run to 20 pages, investigating their whole system of publishing, marketing and debt collection etc.

Free case study

There is a way to receive your case study at no cost. Those readers who take out a subscription to the Subscriptions Strategy newsletter can choose a case study free of charge.

Subscriptions Strategy is the publishing world’s foremost authority on all kinds of marketing for publishers. Each issue, full of insider secrets, arrives at your desk every 60 days or so. You’ll hear about publishers who are prepared to share valuable information—and some who aren’t (we find out anyway.)

We investigate and review hundreds of promotions to find those few that have something valid you can use: an email capture programme that is building thousands of new subscribers; a clever idea for a low-cost direct mail pack; an insert card that pulls in three times more response; or a new headline that has transformed the profitability of an advertisement. (You’ll see all these in coming issues).

Each issue carries at least ten creative ideas that most publishers can use. We give full page illustrations and analyse each promotion with links to websites. You’ll immediately start to improve response and reduce your costs.

A 6-issue annual subscription costs GB £147 for pdf issues; GB£197 by mail. To place your order, use the coupon below and write: ‘Subscribe to Subscriptions Strategy’ in the comments box. We’ll confirm your order and send a bill later.

Publication case studies:

ALODIS
AMAZON
BBC GARDENER’S WORLD
BBC HISTORY
BBC MUSIC
BETTER BUSINESS
BRITISH JOURNAL OF HOSPITAL MEDICINE
BUSINESS OPPORTUNITIES DIGEST
BUSINESS WEEK
COMPETITOR’S COMPANION
COMPUTER ACTIVE
CORNISH WEEKLY NEWSPAPERS
COSMOPLITAN
DESIGN TUTOR
DAILY MAIL
EARTH MATTERS n ECONOMIST
EMPIRE
EROTIC REVIEW
EXECUTIVE BOOK SUMMARIES
FAMILY WEALTH
FLEET STREET LETTER
FORBES
FORTUNE
GQ
GEOGRAPHICAL
GOOD BOOK GUIDE
GRANTA
HARVARD BUSINESS REVIEW
HEALTH WHICH n HISTORY TODAY
HOLIDAY PROPERTY BOND
INDEPENDENT RESEARCH SERVICES
INTERNATIONAL LIVING
INSTITUTE OF DIRECT MARKETING
INVESTOR’S CHRONICLE
INVESTOR’S WEEK
JACK
LONDON REVIEW OF BOOKS
MACWORLD
MARIE CLAIRE
MARKETING
MARKETING WEEK
MAXIM
MEN’S FITNESS
MEN’S HEALTH
MONEY MANAGEMENT
MONEY WEEK
MONEYWISE
MUSIC TEACHER
NATIONAL GEOGRAPHIC
NEW CYCLIST
NEW INTERNATIONALIST
NEW MEDIA AGE
NEW STATESMAN
NEW YORK TIMES
OVERSEAS JOBS EXPRESS
PENNY SHARE FOCUS
PC MAGAZINE
PC PRO
PEAK PERFORMANCE
PERFECT HOME
PERIOD HOUSE AND ITS GARDEN
PERSONAL COMPUTER WORLD
PLANNED SAVINGS
PREGNANCY AND BIRTH
PRIVATE EYE
PROPERTY AUCTION NEWS
PROSPECT
PUNCH
READER’S DIGEST
RIGHT START
RUGBY WORLD
RUNNER’S WORLD
RUNNING
SAVINGS MARKET
SHE
SOUNDVIEW EXECTUTIVE BOOK SUMMARIES
SPECTATOR
SPORTS ADVISER
STOCKMARKET CONFIDENTIAL
STUFF
THE ECOLOGIST
THE WEEK
TIME
TIME OUT
TIME OUT NEW YORK
TIMES LITERARY SUPPLEMENT
TOP GEAR
TOYS FOR THE BOYS
UNDER FIVE
WADE WORLD TRADE
WALL STREET JOURNAL EUROPE
WALL STREET JOURNAL WEB SITE
WHAT CAR?
WHICH?
WILLINGS PRESS GUIDE
WINNER’S FRIEND
WORLD OF PROPERTY
WRITING SCHOOL

Special reports

You can order a special report showing successful examples on how to:

Promote:

• websites
• books
• newsletters
• magazines
• reports
• e-zines
• newspapers
• digital media
• conferences and events

Sell your products via:

• Internet
• direct mail
• loose inserts
• leaflets
• email campaign
• email capture
• advertisement
• Google Adwords
• Classified advertising

Bespoke special reports are available on, for example, how to set up continuous credit card, direct debit or standing order payment methods; create your own direct mail pack; create a renewal series that includes upgrades, upselling offers and early-bird offers to your existing subscribers etc. Please ask for details.

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Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes International case studies of ‘best practice’ marketing for the Internet, newsletters, books, websites and magazines etc.

In our particular niche we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You can order sample issues of the Subscriptions Strategy newsletter now on free trial:

Please click on one of the options below to place your trial order. You receive:

1. 20% off the full price of an annual 6-issue subscription to the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £66: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special issues of the Subscriptions Strategy newsletter worth a total of £105 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

Option A: 7 day free trial by Paypal

Your first month’s payment is delayed by seven days, so if you cancel your trial subscription in the first week, you pay nothing. If you decide to continue using our marketing services, we’ll keep your subscription rate down to £12 / $20 a month for your first complete year.

Option B: Annual payment by credit card

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

*Credit card: click here to order an annual subscription