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Subscriptions Strategy: Paid content: the end of free websites

Paid content: the end of free websites

Cost cutting and creativity do not have to be mutually exclusive: you can reduce costs creatively whilst increasing efficiency. The first rule is to go where the money is – and the money has moved from traditional media: advertising pages are dropping by up to 40% year on year.

This isn’t just because of the recession – it’s a future trend. That is clear when you find out the money is going to the Internet.

In the first six months of 2009, Internet advertising spend was £1.7 billion in the UK and rising. On TV it was £1.6 billion and dropping. Most of the Internet spend was on search engine ads and classified ads account for 22% of the total.

What do we learn from the above figures? First, it’s that companies are advertising on the Internet because people are spending their money there. And the media pundits simply haven’t worked out these four things:

1. Money is moving from display to classified advertising

2. Money is moving into direct marketing

3. No major publishing MD has worked in classified

4. No major publishing MD has worked in direct marketing

Paid content
That is why the publishing industry is in trouble and why everyone is looking to convert to paid content websites. In the next issue of the Subscriptions Strategy newsletter we explain how some clever publishers are leading the pack.

We give examples of paid content websites and show how the various business models work.
h2. Subscriptions marketing: confidential information for sale, with four special reports free of charge

The Subscriptions Strategy newsletter publishes international case studies of ‘best practice’ marketing for the Internet, websites, newsletters, books and magazines etc.

As publishers ourselves, we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

Every issue of the Subscriptions Strategy newsletter carries examples of successful marketing.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You will also find Subscriptions Strategy a great resource for training staff in all aspects of subscriptions marketing.

Please click on the link below for instant access to your subscriptions marketing starter pack. You receive:

1. 20% off the full price of an annual 6-issue subscription to the digital edition of the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £33: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special Subscriptions Strategy reports worth a total of £99 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

*Start now! Click here to order an annual subscription and collect your four special reports worth £132

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

Comments to: hobday@subscriptionsstrategy.co.uk