Subscriptions Strategy: Marketing vs sales

Marketing vs sales

19 February 2008

At a recent seminar on marketing for publishers, I asked the 150 people in the audience:

“How many people here have a sales background or any sales training?”

Of the 150 delegates, three people raised their hands.

Why is this important? Because unless you can sell, and put that sales function into copy, your promotion will not build long-term customers.

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Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes International case studies of ‘best practice’ marketing for the Internet, newsletters, books, websites and magazines etc.

In our particular niche we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You can order sample issues of the Subscriptions Strategy newsletter now on free trial:

Please click on one of the options below to place your trial order. You receive:

1. 20% off the full price of an annual 6-issue subscription to the Subscriptions Strategy newsletter (a saving of £40)

2. Subscription Marketing Workbook worth £66: 15 Subscriptions Marketing Innovations Every Publisher Should Know

3. Subscriptions marketing ‘rapid update’: three special issues of the Subscriptions Strategy newsletter worth a total of £105 to bring you up to date with best practice marketing procedures for online and traditional subscription marketing

Option A: 7 day free trial by Paypal

Your first month’s payment is delayed by seven days, so if you cancel your trial subscription in the first week, you pay nothing. If you decide to continue using our marketing services, we’ll keep your subscription rate down to £12 / $20 a month for your first complete year.

Option B: Annual payment by credit card

You pay just £157, a total saving of £211. If the material does not come up to expectations, email, write or phone for a full refund. This guarantee is valid for the lifetime of your subscription and can be exercised at any time.

*Credit card: click here to order an annual subscription

Go here to see more about the art of selling subscriptions, creating sales copy and understanding your audience:

So you think you understand your audience?