How to promote yourself

How important are internal communications?
How well do you communicate with other departments in your organisation? I’m not talking about social communications, but discussing your departmental business.

Do you, like so many, keep what and how you do it a closely guarded secret?

Here’s a tip — and it will be very important to your personal position over these recession years.

Let everyone in your company know how well you are doing. Let them know how much money your team brings in.

You can do this with:

Marketing is a profit centre not a cost. It’s the engine that drives the whole show. Don’t let anyone tell you otherwise. Publish your marketing income and outgoings: show the revenue you generate.

Sell yourself to your colleagues and bosses.

Sell your benefits.

You’ll be talking the one language everyone, especially your boss, loves to hear: revenue. And it’s the revenue makers that will survive the toughest times.

Subscriptions marketing: confidential information for sale

The Subscriptions Strategy newsletter publishes international case studies of ‘best practice’ marketing for the Internet, websites, newsletters, books and magazines etc.

As publishers ourselves, we live or die by results. If a promotion doesn’t work, we lose money. If it works we record the results and use it on our own, and our clients’ websites and publications.

Every issue of the Subscriptions Strategy newsletter carries examples of successful marketing.

How you benefit by removing risk
As far as we are concerned, our testing means the difficult and costly part is over. As far as you are concerned, you can benefit from this tried and tested knowledge because the risk of failure has been removed and profitability is assured.

You will also find Subscriptions Strategy a great resource for training staff in all aspects of subscriptions marketing.

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